The 4 Best Things You Can Do Now To Improve Your SEO Ranking
SEO, or Search Engine Optimization, has been one of the most heavily researched topics in internet marketing for several years. Many people are trying to apply proven techniques for increasing the visibility of their websites in search engines, and many others are looking for ways to improve conversion rates or get visitors to spend more money. As you probably know, SEO isn’t rocket science, but it can be easy to make common mistakes that can derail your progress. There are a number of ways that you can screw up SEO, but luckily, there’s also a number of tools and resources available to help you prevent these mistakes from happening.
Content Quality Overload. SEO thrives off content, and while it’s true that quality content is important for SEO, too much can cause problems. 10 years ago, you may make 3 blog posts each day at 500 words each, and still expect to see some results. Now, a new post can get buried in the thousands, and it will take weeks (or even months) to receive any traffic from Google, especially when those results are largely due to highly competitive keywords.
Content Duplication. This happens everywhere: when writing SEO content, you should only repeat ideas that already work. Here, too, it’s a black art form that few have mastered successfully. Avoid the temptation to simply recycle content from other websites. Instead, find fresh, relevant information, rewrite it in your own voice, and then submit it. The only thing that will slow down your rankings is keyword saturation, so your goal should be to find new niches to promote that are still highly searched for, but which don’t have as many competing websites vying for attention.
Diverting Your Focus. Focus is critical to search engine optimization, especially now that most search engines have come to view “web pages” as an indicator of relevance. This is why the likes of Twitter and Facebook have become so important in SEO efforts: they give search engines an indicator of the popularity and importance of a website. Avoid this at all costs!
Timing is Everything. No matter how well written your SEO articles are, it’s all going to fail if it doesn’t appear on the first page of Google results. It’s never good enough to try and guess when Google will decide that a website is important enough to warrant showing up on their search engine results pages. The only way to succeed is to invest in high-quality content that will not only win over readers’ hearts, but will also win over the Google bots. The best SEO writers know exactly when and what to write to keep Google’s bots working for you. SEO Trends recently showed that the latest trend in SEO writing is to focus on long tail keywords that aren’t likely to show up in organic searches – instead, writers are learning to write “smart ads” that focus on SEO trends that will be noticed by Google’s new, algorithm-based ranking system.
Content is King. Although the topic or content on your website is incredibly important, it’s a big SEO no-no to skip the part where Google looks at the quality of your website’s content in order to establish its own rankings. This is because Google is constantly revising their algorithms, and a well-written SEO article may be no match to their new, spider-friendly, ranking system, meaning that your site could be dropping in ranking places day after day.
Duplicate Content. If you want to be taken seriously by the major search engines, it’s essential that you don’t create websites with the same exact content as another website. Google’s goal is to make sure that their results page displays the most relevant sets of links available, which requires webmasters to work closely with their copywriters to carefully craft original content. However, when this happens, Google makes the assumption that the source of the duplicate content is the site where the content came from.
Link Building Is Dead. Google is becoming more vigilant about the quality of links that it pulls from the web. Because SEO is becoming such an important factor in how high up in search engines for a website will rank, webmasters are working even harder to ensure that their links are truly one-way, & that they’ve used reputable link-building service providers to get as many one-way links as possible. While some search engines have been making a point to crack down on link building, especially since their algorithm changes early last year, Google hasn’t yet implemented any type of major penalties, so you’ll likely see this sticking around for a while.