You may have heard about an SEO Audit and the potential benefits that a successful audit can bring to an online business. But what exactly is an SEO Audit? How can it help my business? And most importantly, does it really make sense to do one?
To better understand what an SEO Audit is, you might first need to brush up on some technical terms. According to The World Wide Web Foundation’s Standards For Effective Internet Practices (SEO) Terms Guide, “a technical report” is a “full analysis and evaluation of the performance of a web site’s content, pages, links, code, and structure.” In other words, a technical report is a comprehensive examination of a web site’s technical structure and performance.
An SEO audit is simply a review of your current SEO efforts. It typically includes an assessment of current site performance using a variety of technical indicators, such as page rank and URL, as well as an assessment of changes that need to be made to improve site performance for the search engine visitors who currently land on your website. The purpose of an audit is to pinpoint areas that need improvement, as well as those that can be improved.
There are two types of technical audits that may be conducted in addition to an SEO audit. The first type is a comprehensive review of the overall functionality of the site. This second type, known as a partial audit, only addresses specific areas of the site that have the potential to improve search results. If a business wants to increase its search engine traffic, but not all of its current customers want to purchase new products, services, or options from your company, you can likely improve your site’s search rankings by addressing the items on your list that aren’t generating new customer inquiries. A complete technical audit will identify any areas that are actually causing customer attrition rather than adding new traffic.
In order to make the most of an SEO audit, it is important to have a well-defined goal before beginning the process. By having a clearly defined goal, you will be able to better determine the steps to take to achieve your goal. If you want to improve search engine rankings, then one thing you might want to focus on would be to ensure that your meta descriptions and title tags accurately state the information contained in each page of your website. Another item to look at would be to optimize the use of keywords throughout your website, as well as ensuring that keyword density is optimized throughout your site.
Another important issue to address during a technical audit is to identify the main keywords used to optimize your site. It is important to determine which keywords and keyword phrases generate the most traffic, but you also need to ensure that the keywords don’t appear too often. You also need to check to see if the main keywords are being used in excessively high amounts, which could be penalizing your SEO. Another possible technical problem that might be preventing customers from finding your website is broken links. If your links are not functioning, then this could also prevent potential customers from accessing your site. One other item to look at for a technical audit of your website is to verify that all of the links on your site connect correctly to each other.
When conducting a search engine rankings check on your website, you may also want to perform a backlink check. This will determine how many other web pages link back to your specific site. This can be useful when trying to improve your overall search engine rankings, as a high number of backlinks pointing to a site could be very beneficial in improving its rankings. With a high number of backlinks, it is much more likely that your site will receive traffic, which will ultimately improve its rankings.
Finally, there is one other important item that should always be included on every page in your SEO audit, and that is the meta tag information. A lot of people do not really understand what the meta tag is, or why it is so important to their SEO efforts. The meta tag is put into the HTML of the website so that search engines can read the information contained there. If this part of your website has been optimized incorrectly, or if it is missing entirely, then you will not be able to optimize it properly. All of the other technical items mentioned here are just some of the most important parts of the entire SEO process.