Survey On Marketing Trends Discussed Among Global Marketers
Marketing is a very critical element in the success of any online business. It lets you reach out to your target audience, showcase your newest product or service and gain possible clients in the near future. Digital marketing statistics indicate that this is a dynamic new tool to interact with potential customers and share vital information about a product or services. In fact, this is one of the best ways to gather leads, get feedback and connect with your target market. If you want to expand your reach, boost your brand value, drive more sales and make a positive impact on your customer base, it is time to implement these latest trends in digital marketing.
Search Engine Optimization (SEO) has been proven to be one of the most cost-effective, yet, effective online advertising channels. With SEO, you can easily create a website and rank for relevant keywords. A large number of online businesses have experienced ROI (return on investment) within the first two months of implementing SEO. This is because it drives traffic and generates quality traffic. Moreover, SEO provides useful information for your target market and can increase your chances of building a credible online reputation.
Social media platforms have become an essential part of SEO marketing. According to research, these are one of the top 10 sources of targeted visitors. According to a recent survey by Adobe, more than 85% of Internet users use social media platforms such as Twitter, Facebook and Google+. Therefore, it is important to incorporate these platforms in your marketing strategy to attract the right audience and increase your presence in the mind of potential respondents.
Another latest trend in marketing is built-in personalization of your products or services. Recent studies have indicated that younger generation prefers personalized marketing campaigns and are more likely to engage in a conversation with a company representative over a common product. In addition to this, a survey conducted by IBM revealed that a majority of the respondents said they would rather buy a physical product from a brand they know and trust over an online-only product from a company they have never heard of. Therefore, if you want to attract the attention of the younger generation, you should consider including personalized touch in your marketing campaigns.
Another trend observed in the data obtained from a recent survey conducted by McKinsey found that most people are more willing to try new products and services if they are provided with a free trial. This indicates that if your digital marketing campaign provides free trials, more people will try it out. If you provide trial versions of your products or services to customers, they will be more willing to try them out. A clear example of this can be seen from the fact that most online shoppers today prefer to try out products before purchasing them online. Therefore, if you offer free trials for a limited period of time, you will attract more digital marketing responders.
One of the trends observed in the latest survey results reveals that marketers are focusing more on user experience in their online marketing campaigns. Most SEO marketers state that users do not want to visit a site unless they feel comfortable browsing through it. Therefore, online marketers are making their sites as user-friendly as possible so that online users will prefer to visit them more often. Online marketers are conducting tests on different elements such as navigation, color scheme, video length, link structure, and image quality. In the next few years, there will be significant changes in search engine algorithm and marketers will need to adapt to these changes or else their websites could get banned.
The results of the previous surveys conducted on marketing themes indicate that most marketers use social media today to reach out to their target audience. As social media plays a major role in internet shopping, most marketers use this platform to promote their products and services. However, there is a downside of using social media today. A majority of users stated that they don’t spend much time on social media sites such as Facebook, Twitter, and MySpace. Social media may be used effectively for promotional purposes but it’s effectiveness as a marketing tool will depend on the marketer’s ability to promote his/her products effectively.
One of the most popular topics that were discussed during the survey conducted among global marketers was search engine optimization. According to the survey results, online marketers state that search engine optimization is the key to their success. The most preferred keywords for online marketing campaigns are backlinks, web design, domain names, and keywords. Backlinks are important because these are links that lead to other sites. Web design is another important factor, since visitors will most likely spend time on websites with attractive and useful content. Finally, domain names and keywords are also considered as master pages in SEO campaigns because the main goal is to get the top spot in search engines.