Why an SEO Audit is so Important for Any Website. If a company wishes to boost its internet visibility, an SEO audit is a must part of that website lifecycle. Depending on the findings, you may just eliminate the current SEO problems and plan further activities for your business improvement as well as the project itself. If, however, things look less than favorable, it is important to address the issues before things get worse. Here are some of the major reasons why you need to get an SEO audit done.
One of the first steps when you embark on any search engine optimization project is to analyze your site’s organic traffic. This means looking into how many people visit your site and how many of them are actually visiting your website from the search engines. For example, you may want to know what percent of your organic traffic is directed from Yahoo, Bing, Google, or other popular search engine traffic. You must ask your SEO consultant at least one specific question pertaining to this organic traffic. For instance, did you identify where most of your organic traffic came from?
Second step is the technical audit. With an on-page audit, you are looking into the details of how your optimization roi was calculated. Usually, this involves an in-depth examination of your URL structure, internal link building strategy, and off-page factors such as content, title, URL, and keywords. To get the best results out of your SEO efforts, a good SEO consultant will recommend the incorporation of off-page factors such as internal link building. This way, your web pages to rank well with the search engines and receive proper organic traffic.
Another thing you need to check during an audit is the ranking of your high quality pages against the main keywords used to obtain the information on your web pages. This is very important if you want to achieve a high ranking in the major search engines. If you see that your pages are not receiving proper links, or rank poorly for particular keywords, then you may have to do some tweaking on your site. Otherwise, your site could be blacklisted by the search engine for that particular keyword. This is why you need to conduct an on-page audit to ensure that your optimization strategies are working.
Another important aspect of the on-page audit involves analyzing and comparing your current rankings with the latest trends. SEO consultant should examine the link structure of your large site audit report and identify any loopholes which may be lowering your ranking factors. On the other hand, they should also find ways to boost your internal linking strategy. For instance, if your internal linking is quite weak, then an increase in internal link building may be beneficial for your site.
Most importantly, a consultant must be able to analyze the content of your site. SEO audit tool can help you find and highlight the issues regarding the existence of duplicate content or misspelled words on your site. It is because most of the time, Google search engines detect these problems even before your site has been ranked. If you don’t want to be discovered, then you should make sure that your site has no problem with duplicate content. On the other hand, you should also make it a point to check your site’s spelling and grammar especially when your target audience is searching for things using search engines.
Furthermore, an on-page SEO audit will also reveal any low-quality pages that are ranking poorly for particular keywords or phrases. Since the major search engines like Google rely on the availability of data for their analysis, it would be better if you have enough microdata available for you to analyze and scrutinize properly. The information found in microdata will allow you to identify the problem areas and fix them accordingly. This will help improve the ranking of your web pages and ultimately help increase your traffic and sales.
Link Building and URL Linking An on-page link audit will help you find out if your website contains the proper amount of links and whether these are being used wisely. An SEO consultant will be able to identify if your web pages contain the right keywords for linking or not. If your links are too many, it might suggest that your pages have a problem with poor linking structure.