Marketing has always been one of the most essential components of business success. It is a process of defining and understanding your customer’s desires and goals, identifying how you can meet those goals, and then marketing to the target audience. Marketing, however, rarely reflects the current state of any industry, so it is important to keep up with the latest statistics and trends. The trend of marketing these days is to utilize technology and digital channels to reach out to a larger audience. Here are some of the latest statistics to consider:
Digital Trends. While traditional channels such as radio, television, print, and billboard are still important for brand awareness and brand loyalty, there are a growing number of businesses that recognize the benefits of digital channels for marketing. The trend of omnichannel marketing is a prime example. With Omnichannel marketing, your company’s messages are sent across various media – social media, websites, iPhones, smart phones – all while you maintain the same core branding. Companies that successfully execute this strategy not only grow their customer base, but they see dramatic increases in return visitors, revenue, and engagement.
Google Trends. Google Trends recently conducted a study of global internet traffic and marketing trends, which revealed that more than one-third of all internet searches last year were conducted using Google search engines. This means that if you want to know what the latest trends are on the internet, you need to keep an eye on Google, since it has arguably the largest share of search traffic.
Digital Overview. The trend of marketing trends is fueled by increased interaction and customization on various platforms. Marketers today have greater control over where their ads are displayed, when they are displayed, and which content is promoted. This means that even if you don’t have a website, you can launch a campaign that targets younger, male consumers in India.
Marketing On Social Media. Brands are making sure that they stay on top of the latest trends by keeping up with the social media revolution. Brands that respond to customer reviews and interact with their audience are better prepared to capitalize on new trends. The recent slew of high profile celebrities taking part in Twitter conversations are a clear example of how brands should be thinking today. By being active on social networks, a brand shows that they are attentive to customer feedback and are making sure that they deliver the goods when customers need them most.
Outsourcing. The age of cloud computing is bringing brands closer to one another, but it doesn’t mean that marketing tasks can be outsourced without addressing questions about the impact on the brand. When brands have a closer relationship, they can work together on strategies that will make sure that the business’s future remains bright.
Better Customer Experiences. As the stakes get higher for brands, they need to find a way to leverage technology to improve their customer experiences. The days of just providing a consistent experience are diminishing, as more customers demand to know more, which creates a win-win situation for businesses. Brands need to think about how to incorporate streaming video into their marketing mix so that customers are given the chance to see and feel for themselves what it is that makes their business so special.
Marketers are already facing an era of massive change. They are learning how to work with technology to target younger, male customers in emerging markets and making sure that they deliver the goods when consumers need them most. While Google’s recent acquisition of Knol is a sign of the company’s dedication to innovating, many marketers will face challenges in coming years. However, with the right approach, a motivated team and the help of an effective marketing partner, a brand can ride out the challenges, and ride to new heights in the future.