An SEO audit is designed to provide an objective and critical evaluation of your current Search Engine Optimization (SEO) strategy. Keyword density, link structure, content and other elements of your site are thoroughly examined to identify gaps in your strategy that inhibit your ability to rank well for your chosen keywords. An SEO audit also identifies the keywords that bring the most traffic to your web site. Finally, it provides a critical analysis of how you optimize your web pages to achieve maximum page performance and increase search engine optimization results.
An SEO audit helps to establish a clear technical and logical diagnosis of your site. It also gives an unbiased analysis of your current visibility in SERPs with respect to key phrases used to target your target audience. This information helps to locate all site optimization opportunities and techniques to improve your page ranking rank and visibility. It focuses on the most appropriate methods to optimize your web pages for key phrases as well as identifying the necessary variations that allow you to use effective keywords without excessive keyword stuffing or too little text. This also helps to understand how to create effective linking structures so that you rank well in search engines for similar products.
An SEO audit should be organized around both keyword research and link building. Keywords or key phrases that bring the most traffic are selected for optimization. Keyword research is conducted by analyzing the key words used by potential customers in search of your product or services. This ensures that you optimize your site for the right keywords that will draw the right visitors to your site.
The second step is link building. It includes strategies to build links from relevant sites that provide a high-quality content, which improves your page ranking and visibility. The primary keyword density of links from such sites should be at least one percent. While this may sound like a high-quality content rule, it is not always easy to comply with. A company can easily obtain low quality links without having to pay high-prices for links.
The third step to conducting an SEO audit is the user behaviour and search engine optimization audit. This step addresses issues on search engine usability where the steps include identifying the correct web design and functionality that provide an easy to use interface and make the search engines easy to navigate. This can improve search engine rankings by making it easier for users to find what they are looking for.
The fourth step to conducting an SEO audit is the external links audit. This addresses links from external sites that increase your website ranking or visibility. These external links may come from directory submissions, blog submissions or forum postings. These are referred to as quality links. The number of these links is also identified to determine the quality of your external links. The audit includes examining whether the quality of these links is proportional to their volume.
The fifth step to the SEO audit process is analyzing the scroll depth. A complete SEO audit should first identify the most appropriate and high-quality internal and external links, identify where these links are located, how many of them exist and the types of links. The final step is to analyze the scroll depth and page speeds for each link. The speed of the scroll depth provides an indication of the level of usability of the site.
The sixth step to an SEO audit involves testing the linking structure. The audit team should compare each page from each site with a different set of anchor text to see if the duplicate content exists. If the duplicate content exists, then the links need to be removed. This process is known as the duplicate primary keyword theme check. It is very important that all the pages in a site contain the same set of keywords. Google uses the duplicate primary keyword theme check to determine which pages in a site are duplicated and thus unreliable.