Search engine optimization (SEO), otherwise known as SEO, is the procedure to improve the quantity and quality of site visitors to a particular website or a Web page by means of search engine algorithms. Unpaid traffic can also come from several other types of searches, such as image search, video search, news search and industry-specific vertical search sites. In this competitive online world, every online business that aims to get high search engine rankings must be proactive in making use of SEO techniques. As SEO has become one of the most effective ways of driving website visitors, there are thousands of companies that provide SEO services. But before you sign up with any SEO provider, you have to be aware of the latest SEO news.
Google’s latest update included some changes to the way Google ranks SEO results. For those who are aware of how Google works, the update makes sense because Google tends to update its algorithm in response to ongoing changes in how searchers use various search tools. SEO experts forecast that the new algorithm will favor websites that have already established themselves in keyword search. These established websites will be able to sustain their ranking position for a longer period of time.
The current SEO community is on high alert about this new algorithm. “We heard it’s not good,” says Jon Miller, CEO of SEO Central. “For SEO professionals, this change is like a tornado hitting the community. There are now confusion, anxiety and fear.” SEO Central had introduced an emergency update to its members last week that helped them overcome some of the panic caused by the algorithm change.
One of the first changes Google made to SEO was to reduce the importance of loading speed. Google has long debated whether or not reducing the load speed of a website is a major factor in increasing visitor numbers. This new algorithm update will only affect SEO professionals and those who know how to manipulate Google’s system. “The best SEO professionals will still be able to provide value at a low cost, but new keywords and approaches may need to be developed,” says Jon Miller, CEO of SEO Central.
SEO experts believe this algorithm change will make it harder for sites to remain competitive. SEO professionals may have to start learning the tricks of the trade in order to stay a step ahead of the competition. SEO experts will need to look into ways of optimizing content and incoming links so they can continue to provide the valuable information visitors desire. “We believe the changes will hurt SEO, but not enough to completely eliminate it as a way to improve search engine rankings,” says Rich Webmasters CEO Rob Jamberick.
In addition to the reduction of ranking due to Google’s new page experience algorithm change, many say that Google has failed to take the importance of backlinks into consideration. Google has become too dependent on just one method of SEO, namely link building, which has allowed them to dominate the search engine landscape. According to Tim Beachum of SEO Webmaster Central, “link building is important and it will always be important. The issue is making sure that ‘other people’s link works better than yours doesn’t mean anything.”
SEO experts will need to continue to do research in order to ensure that their client’s websites are optimized for the most accurate fact check results. As previously mentioned, Google’s Page Experience Algorithm change was triggered by over-optimization. In fact check marketers will have to become even more thorough and precise in order to make sure that their clients aren’t over-optimizing for the sake of increasing their SEO Google Page Experience Score. Google has warned that sites that gain high SERP’s through improper fact checks may face penalty.
Overall, the new Google SEO policy goes a long way towards creating a more accurate reflection of the value that real SEO adds to a web site. In reality, the change is really about making certain that SEO news outlets are more responsible for the content they present. The algorithm is not an exact science, and changing it can prove to be highly unpredictable. Fact checkers, like journalists and others, need to step up their game and make sure that the information they publish reflects the true picture of how Google values real SEO. By doing so, they can help webmasters understand what to expect from Google in terms of SEO and hopefully, create a better internet user experience.