SEO Update – What it Means For SEO Practices
Search Engine Optimization (SEO) is a technique of enhancing a web site’s or a business’ visibility in search engines by increasing the amount and quality of site traffic from natural search results. SEM generally refers to web site promotion, a subset of traditional search engine optimisation that improves a site’s visibility in free, unpaid, and paid search results. Web sites can achieve this by improving their inbound links, content, and keywords. SEO includes techniques such as directory submission, web site analysis, content creation, site navigation and meta tags.
Google launched the Google AdWords Keyword Suggestion Tool to provide internet users with more accurate search results and to increase advertisers’ chances of reaching their target audiences. Google AdWords Keyword Suggestion Tool uses mathematical algorithms to suggest the best keywords for a particular Web page. According to Google, the majority of Google searches last 90 seconds or less. Google’s AdSense program also enables websites to display advertisement text, picture and video ads within a Web page. Google’s latest search engine results page (SERP) update has introduced several new features, including:
New & improved Google queries for domains. The Google base algorithm has been changed, resulting in more frequent and relevant Google queries. This is Google’s biggest update to its search engine algorithm. Domain names are among the factors that we consider when determining a Web site’s ranking. Google has recently announced that they will be making some changes to the way they rank domain names.
Meta tags are an important factor in our SEO efforts. According to Google, meta tags should not contain generic phrases and keywords. These meta tags are used to provide further information about the page like the keywords, title, category, and so on. However, too many Meta tags can reduce the quality of the Web site and decrease page rankings. The new pagerank system makes it easier for the search engines to determine the Page Rank of a Web site. The updated Google algorithm uses a more refined approach to gauging the Page Rank of sites.
We all know that Google Places is one of the most important elements for your local SEO efforts. Google has recently launched a new service called Local Business Posting, which makes it easier for small business owners to get good placement in the local search results. Google has also launched Google Maps, which is an important tool for SEO to improve your location-based SEO rankings.
Page Rank, also known as PR, is a measure of a website’s importance in the SERP. Page Rank is determined by various factors, such as backlinks, domain age, and content. Google’s new Panda Update affected all domains equally and so Page Rank had to be calculated as a percent difference from the most popular sites. This makes Page Rank a measure of how many links you have from other sites that are important to the SERP. In Google’s opinion, high PageRank results in higher rankings for the specific keyword or key phrases.
Google released two major updates to its algorithms this month. The first one is v3, which provides better quality of search results by taking into account more relevant sites when calculating Page Rank. The second update is called Penguin, which Google introduced recently to fight against spam. Penguin improves the quality of sites that appear in the SERP, but the major negative impact is that it hurts organic SEO rankings.
A few months ago, I predicted that Google was going to change the way people search in order to provide better results to users. This prediction was based on the algorithm shift that Google made last summer and they didn’t fulfill their end of the bargain. Now that Panda and Penguin have been implemented, the ranking algorithm has been changed, but not to the point that Google is punishing websites for poor SEO practices. Instead, Google has made changes that are simply about providing better results to users. For businesses this means staying on top of SEO practices and making sure they’re complying with the various Google algorithms so their page appears near the top of the SERP (Search Engine Results Pages) for their specific keywords.