Most people know about Search Engine Optimization (SEO). Yet very few people are aware of the latest trends in SEO or what they mean to their business. Top SEO strategies are constantly changing based on new data and technologies. Trends can make the difference between success and failure in SEO. In this article we will discuss the latest trends in SEO to help you better understand where you need to go to get more website traffic.
Most users prefer to use search engines to find what they want. While there are millions of searches performed every month, only a small percentage of those actually result in traffic. Blogging generates the biggest traffic for businesses. When you consistently blog about topics related to your business and you’re consistent at it, boosts results in even more website traffic. In reality, blogosts are the #1 driving force behind SEO growth, even though SEO is #2.
SEO experts are touting social media as another important trend in SEO. The top social media sites such as Twitter, Facebook, LinkedIn and StumbleUpon are seeing increased traffic in organic search results. A smart SEO expert will leverage these sites to help you get on top of the search engine rankings. Using social media to increase brand visibility is the top priority for many companies.
Keyword research is essential for any SEO strategy, but social media gives webmasters an unparalleled opportunity to see what their customers are searching for. By understanding what keywords your customers are using to find you online, you can take steps to protect them from being scammed or just plain ignored. If you do this right, you can see your search results rise in importance.
An SEO strategy that many companies are now taking advantage of is video marketing. With video marketing is becoming so popular with internet marketers, there’s no reason not to capitalize on this SEO strategy. There are two ways to use video marketing to boost your rankings in Google. You can either upload videos of yourself or talk about something relevant or useful. YouTube and Vimeo are two of the best video hosting services available on the internet. They are free for uploads and ranking in Google is largely dependent on the number of views a video receives.
Article marketing is another SEO trends worth watching closely. Many SEO experts are touting the power of articles to help boost your website rankings in the search engines. However, it’s important to remember that search engine optimization isn’t the end-all be-all of internet marketing strategies. While articles do hold a considerable SEO value, don’t rely on just one article to achieve success. SEO experts recommend that you update articles regularly to keep fresh content on the web.
Other SEO trends worth keeping an eye on include social media marketing (SMM). Social media is quickly becoming one of the most vital SEO factors around. SMM involves creating valuable content for followers to interact with and share with each other. It’s critical to your overall SEO strategy to continually engage your followers on a regular basis.
If you’re interested in learning more about these SEO trends for business, be sure to keep up with industry news and analysis. You’ll find an abundance of information at online marketing hubs around the web. In addition to keeping up with current trends, you should also consider the long term goals of your SEO efforts. Some SEO experts would suggest that you aim for at least a few major changes in your SEO strategy over the long term. Others recommend a relatively simple change like a URL redirect. Ultimately, you must determine what your long-term SEO goals are, then you can begin using SEO trends to optimize your website and increase traffic.