SEO stands for Search Engine Optimization. This strategy includes various methods used to get top rankings in search engine results. One way to gain higher visibility and traffic is through SEO techniques. If done effectively, SEO can drastically increase the website’s traffic. However, what if SEO won't last forever?
Google received more than 75 million searches a month. Top SEO strategies will not only benefit your company, but help you stay atop the search results for your target keywords. Before diving in with the good stuff it is important to understand why SEO is necessary. Spoiler alert: It snot just because Google is large. Although according to Internet Live Stats there are more than 74,000 different keyword searches being typed in by Internet users each month.
The question then becomes, “If SEO wont last forever, what will replace it?” The answer is that SEO will become an absolute must for any company looking to compete. So the question becomes, “What will be the methods of SEO that company should use to stay on top and maintain their position in searches?” In this article I will answer that question based on my experience as an SEO Expert and consultant.
The first trend I will cover in this article is “spider bait.” This is the SEO strategy of using back links to boost your ranking. While many companies try to implement this strategy without understanding its pitfalls, it does have its downsides. You might want to consider hiring a seo professional to understand and implement trends like these for you.
The second SEO trend that I am going to cover in this article is “web 2.0.” This is the SEO strategy of creating new content for your website and optimizing it for the search engines. Many companies try to get by with “traditional SEO” like writing press releases, writing articles, directory submissions, and getting guest posts. Unfortunately, all these strategies require a large amount of time and money to invest, and sometimes they do not produce the results you are looking for.
The third SEO trend I am going to cover in this article is “organic SEO.” This strategy includes everything above and beyond traditional SEO, but also includes using analytics to identify keyword phrases, competitor analysis, link building, and more. If you haven’t heard, Google Analytics is one of the most important tools you need to start to implement in your business. It’s free! If you don’t have it already, you need it. Organic SEO includes things like pay per click campaigns, social media marketing, press releases, content development, and a lot more.
The fourth SEO trend that I am going to talk about in this article is off-page SEO. Off-page SEO, which includes things like article marketing, directory submissions, blog posts, guest blogging, forum posting, and SEO keyword research, can be considered the “other” SEO. It simply means that you are doing everything you can to promote your website on the internet as well as in your physical location.
One final SEO trend I am going to discuss in this article is “Black Hat SEO.” This type of SEO includes very harmful things such as spamming, black hat SEO practices, deceptive link building, and many other things that really hurt your website. Black Hat SEO hurts your business in a number of ways including: increased bounce rate (people ending up at your website because of the links); decreased search engine optimization (other search engines to recognize your site as spam when they see it); and worst of all, your reputation will suffer. If you do not want to be known as a spammer, deceptive SEO practitioner, or any other black hat SEO practices you should definitely look into hiring a professional SEO service that will help you grow your business and help you stay on top of the search engine optimization game! Remember, it is time to move fast!