SEO stands for Search Engine Optimization. This is the process of increasing the number and quality of visitors to a site through natural, organic search results. Here is how it works: You may think of a search engine like a brick and mortar store that you go to shop for something you need. Or you may think of Google, Yahoo, Bing, and other search engines as having a large, complex database that stores user information about websites. The indexing process is done manually and changes frequently based upon various factors such as what keywords are commonly searched, how often a site is updated, and what ads appear near the end of the search results.
Now consider this: there are hundreds of millions of websites in the world. Imagine how many people each day will click on Google’s search results to see what’s on the web. In addition, imagine if each of those people had only a single, narrow link – one that was clicked once by someone looking for the product or service you’re selling. That would happen less than one percent of the time! Now think of how many links each person can contribute to your SEO efforts and how many people your SEO will benefit from. This is called the SEO “network” and it’s growing by the day.
If you want to be part of that SEO network, there are some things you need to focus on. For example, one of the most important SEO factors is in-site SEO performance. What does “In-Site SEO” mean? It means that your page experiences a higher loading speed and has fewer problems when loading. With a poor page experience, visitors will stay a little longer on your site and will eventually make a decision and leave.
Another thing you should pay attention to is the SEO “coverage” or amount of external linking that is included with your SEO campaign. External linking helps to establish external rapport and credibility with your customers. SEO works together with other elements such as content, internal linking, and incoming links in a process called “Search Engine Optimization.” The higher your SEO performance, the higher the “page rank” of your site.
How is SEO achieved? SEO begins with the creation of “web pages.” Web pages are made by the combination of content articles, images, video, audio clips, HTML, RSS feeds, etc. Once the web pages have been created, the SEO manager takes over and makes sure the page is presented properly in search engines.
If a page is not being seen by search engines within a certain period of time, it’s SEO that needs to be adjusted. SEO includes a number of processes that include creating quality content, writing unique articles, posting blogs and press releases, joining top forums, submitting quality content to directory articles, and building the website’s link popularity. SEO is best measured by page views, or the amount of web traffic visiting a particular page. In the realm of SEO, a “best result” is the number of visitors who find your page and leave a “vote” for your page, indicating they found your page through an actual human being.
To make your SEO strategy work, there is a need for a strong SEO community, in which the various aspects of SEO can be shared. An SEO community is simply a hub of information where SEO efforts are discussed, improved upon, and most importantly, news about SEO is shared. A news blog is a perfect way for SEO enthusiasts to discuss recent news regarding SEO. In this way, SEO news can reach out to not only the readers, but also to the top SEO experts – those who know the ins and outs of SEO. Through this, SEO experts are more likely to get in touch with their clients for suggestions and tips, rather than forwarding SEO news to random strangers.
Although many people have become experts at off-page SEO, few have the acumen to do both. Off-page SEO is a more complex task that requires knowledge of various techniques such as link building, article submission, social media networking, keyword research, and even local SEO strategies, to name a few. As such, when a business decides to hire an SEO expert, it’s wise to choose one with expertise in off-page SEO and/or local SEO. This will ensure the best results and will help your SEO strategy grow.