Is Organic SEO Dead? The question many ask is whether you can still achieve top SEO strategies with organic search engine optimization that has been slow or even stagnant over the years. With some SEO companies you can be sure that your campaigns will be tightly focused on long-term results, whereas with others you are more likely to see results from short term SEO campaigns. What are the advantages of organic SEO?
Long term consistency sustained over time. Organic search engine optimization gives you consistent leverage because of the organic algorithms that Google applies to search results. Free marketing for your company across multiple platforms through social media channels.
Free digital marketing for your brand. Search engines like Google place greater value on organic results so you can be sure that you will be included in their long term trends. You create lots of content, which helps to strengthen your brand and enhance your online reputation. If you engage in paid search marketing with a company that focuses on organic strategies then they are more likely to focus on long-term strategies than a company who buys and sells search marketing placements on a moment by moment basis. Companies who are organic search engine optimization firms have a long term goal for the client and this is evident in the value they place on organic rankings.
Free viral marketing for your brand. Content marketing works by allowing users to easily share content with others. This content can be useful information or it can be marketing material designed to target a specific audience. If you have an official page for your company then you will have the opportunity to add content to Facebook and Twitter on a regular basis. Content marketing works because people are searching for something that matches their search and if you add interesting content on a regular basis it will not only give users information about your brand but it will also make them happy and engaged.
Long term success with SEO and inbound marketing trends. Organic SEO is about consumer behavior and SEO companies need to understand the ways in which people search for things online. SEO is not just about plugging in a few keywords into the search engine and hoping that it works. Companies that understand how to get top inbound marketing trends work with their clients to design content for their pages and articles that are suitable for the given search engine.
Paid search marketing is still the dominant form of online advertising in the UK. There are plenty of reasons why paid search marketing is better than organic SEO, for example it is targeted, gives you instant access to your listings and most importantly it is highly effective. Organic SEO strategies are all about making the most of the current trends in the market rather than waiting for something to happen. However, even with these proven strategies, companies can still fall short of their target because they do not understand why certain strategies work better than others.
The future of online marketing in the UK looks bright with more companies taking on paid search marketing to maximise their online profits. SEO in the past was about linking to high quality content and getting high rankings in search engine results. Today, there is more emphasis on digital marketing strategies. Digital marketing is the process of getting customers from point A to point B using the most appropriate media, such as television, digital media and the Internet. Companies have started to realise that it is cheaper to advertise on television and digital rather than through SEO strategies, which require significant in-house marketing budgets.
SEO in the past was all about linking to high-quality content that would get them high ranking in search engine results. Nowadays, it is also about creating a buzz about your brand, engaging with your audience on a social media platform and ensuring that customers use all available forms of SEO and paid search advertising to market your business effectively. This will ensure that your company retain its market share, increases your customer base and ensures you receive the highest organic search engine results for your brand, product or service.