What is SEO? SEO stands for search engine optimization. This is the art of positioning high in a search engine’s unpaid category and also called the organic results. SEO is the technique of optimizing your web content to a search engine like Google likes to list it as a first result for searches of a particular keyword.
Here’s a simple example to explain the concept. If you’re selling shoes on Amazon, your main keyword will be “shoes.” But if you want to rank higher for the search term “shoes on Amazon,” your website should have more to do with shoes than just selling them. Think about it. You would ideally want your website to have information about the features of each pair of shoes, how to care for them, and most importantly, how to get them cheaply.
SEO has become really popular in recent years due to the Internet’s rapid growth. More companies and individuals are getting on the Internet, making it possible for anyone to have a site up in a matter of minutes. Getting your site ranked higher will bring you more potential visitors and customers. Here are some of the most effective strategies you can use to help you get there.
Writing quality articles – One way to rank higher for SEO is to write quality articles about the products you sell on your site. Search engines love unique content, so articles are a great way to establish yourself as an expert on your topic. Include links at the bottom of the article pointing back to your site. There are also tools available online to help you create original content and SEO.
Page titles – Another thing you can do to get high rank for SEO is to customize the page title meta tag. Meta tags are included at the bottom of every page on your website. They specify various things about a page such as its keywords, description, and tags. When these tags are relevant to your site, your page will begin to show up during searches. So you want to try to make sure that your page title is relevant as well as catchy.
Back linking – Search engines look at a site’s page rank before it lists a site in its results. If you want your site to rank higher, you should start to build back links to it. There are a number of ways you can go about this. You can comment on other blogs or news sites. You can even post links to your page on message boards and discussion forums.
Link Popularity – Another SEO strategy that is often overlooked is to link to other related pages. For example, if you own a fitness website, you could link to a diet and fitness page or to the website of your competitors. Search engines tend to list the highest ranked pages in the results. So by getting listed on similar websites, your page will be even more likely to be found when someone searches for a related term. Just make sure that you link to pages that are relevant to each other.
Link Popularity is important because it makes the search engines think your site is popular. This means that they will rank it higher in their search results. The more links you have pointing to your website, the better. But getting links only really works if users are actually searching for the information you offer. You have to be sure that people aren’t just searching for the word SEO, but for the information that you provide. Otherwise, you are wasting your time and effort.