An SEO (“search engine optimizer”) is someone trained to boost your visibility in the search engines. He or she does this by using SEO keywords and links to your site so that when someone searches for the term you have chosen, your site will come up. The number of people who will find your site and visit it is dependent on how many other sites have also chosen the same keyword as you. However, there is more to SEO than just picking a few words that have no competition. You’ll need to learn how to properly and effectively apply SEO in order to boost your website’s chances of getting found in the search results.
Google and other major search engines have implemented several major updates over the past year. One of these updates is Google’s Panda update, which reduced the ranks of several high-traffic websites. However, it is not just the big players that are affected. All SEO experts have noticed an increase in visitors to their own websites after applying the latest SEO techniques. If you want to see your ranking factors (the amount of traffic your site gets) go up, it is important that you apply these SEO techniques to your website as soon as possible.
One of the main reasons why SEO experts recommend applying SEO techniques to your site immediately after a major update is because it improves the ranking factors immediately. The ranking factors used by Google in their search results are determined by the internal linking structure of your site. Internal linking is the process of linking each page of your site from one another, through a common resource or page path. Google evaluates the quality of internal linking based on two things: how many times the page link comes in the text, and how many times the page link comes with anchor text pointing to your website.
An SEO expert will tell you that if you do not fix the internal linking structure of your site immediately after a major SEO update, the change will remain in effect for months, even years. As a result, your ranking will remain low for long periods, which will affect the amount of traffic you get to your site. However, fixing the problem as soon as possible can improve the ranking factors quickly. To make sure that the SEO technique you are using to fix your rankings accurately is effective, we recommend that you submit your website to Google Webmaster Central right after the update.
It is important that you do not panic if you find that your rankings have gone down after an SEO update. It is possible that Google’s new update caused Google Webmaster Central to detect broken links on your site and mark them down for downgrading your rankings. However, we have found that Google usually does not mark your downlinks down unless they are extremely problematic. Therefore, it is best that you fix your broken links after the update rather than waiting for Google to mark them down for months afterwards.
You may find that Google’s other core updates have also had a negative impact on your rankings. If this is the case, it is advisable that you wait for one of the other Google updates first before correcting your SEO problems. Google is notorious for issuing core updates more frequently than its main algorithm updates.
If you want to know how effective Google’s latest update was in terms of improving organic traffic to your site, try checking out the Google Crawl report. The Google Crawl report shows you the top ten websites that get crawled the most often by Google’s search engine. By reading this report, you will get a good idea about which sites have been affected the most by the recent updates. Google’s crawl report also includes information about how many times your site has been crawled in the last seven months. This is important because you need to know how many times your site is being indexed daily. It is also important to check how many times your keywords appear on the pages of your site, and how many times your website is actually displayed in the SERP.
When it comes to implementing a new SEO strategy, it is best to start with Google’s recent updates. From there, expand your SEO strategy to include other search engines, content networks, social media, blogs, and other off-page factors. This is how you can achieve sustainable ranking improvements and make sure that your SEO strategy is able to maintain your current ranking throughout your SEO efforts.