Back in April 2021, Google introduced two updates to their search engine algorithms. These two updates have been labeled as Panda and Penguin. Google is constantly making changes to their search algorithm; however, they don’t announce the updates until after the update has already been implemented. It is for this reason that many webmasters are unaware of the latest Google SEO news and consequently are unable to take advantage of these updates to improve their website rankings. In this article, I will discuss how you can take advantage of the latest Google SEO guidelines.
As was previously mentioned, Google has two search engine algorithm updates currently in place. The first update was released in April 2021 and is now in effect. The second update is currently in effect and is codenamed “Google Panda.” The goal of both updates was to reduce spam and other activities that are intended to distract readers from the actual content of web pages. In this outdated scheme, the main aim of all SEO experts and webmasters is to manipulate this same wizard and come out ahead on the winning side every time that they update their site’s ranking.
The latest Google SEO guidelines attempt to remedy this problem. In addition to reducing spam, the update attempts to improve overall user experience. In particular, the update attempts to make it easier for SEO friendly webpages to be ranked higher in search results. The guidelines also attempt to improve the quality of links that are associated with each SEO friendly page. In doing so, Google is attempting to address two of the most pressing issues concerning SEO: ensuring user experience and reducing spam.
So how does this core algorithm update do these two things? In short, it makes it much more difficult for SEO specialists and webmasters to game the system by manipulating search results in order to increase ranking. For example, spam is a very real and very serious problem that is faced by SEO professionals. But with the new core algorithm updates Google is making it more difficult for those individuals to game the system by flooding search results with lots of unrelated links, articles, and press releases.
The reason that Google has resorted to placing such limitations upon SEO lies in the nature of how the search engine works. Google only gives ranking to sites that have real content. It’s very hard for a person to game Google because they need genuine content in order to gain rankings. With the introduction of the new updates Google is making it more difficult for those individuals who are interested in game tricks. These individuals must find another approach by finding sites that provide genuine content in order to gain good rankings in Google. The best way to do this is to focus on sites with high quality links that are not spam.
In addition to this, Google is also trying to prevent SEO manipulation through the introduction of new search engine terms like reciprocal linking and internal linking. Relevant reciprocal linking occurs when two different websites offer to link to each other in order to help their customers gain rankings in Google. This is a great way of getting to the top of the rankings, but you should be careful in choosing the sites that you decide to link with. Internal linking can be seen as a spam method in that it may encourage other companies to put their links on your website. Google is trying to limit the influence of this type of linking in order to avoid bad SEO practices among marketers. However, many SEO professionals continue to abuse this new search engine feature.
Another SEO strategy being used by SEO professionals in July is the use of things like internal linking and social appearance templates in order to help their clients gain rankings in Google. With the new Google changes, those individuals who use these tactics will immediately lose any SEO benefit they were able to get from these methods. This is because the Google algorithms are not yet balanced enough for such practices. Since it is impossible to predict what Google’s algorithm might look like in the future, it is best for SEO pros to leave this aspect of SEO in the hands of the search engines.
One thing that SEO professionals need to keep in mind when using things like social media in SEO strategy is that it can have an affect on the core web vitals. Social media is great for gaining exposure, and there is no reason why it should have any bearing on your SEO efforts. However, many SEO professionals still believe that it can sway the ranking of your site. They are right in a way, as this new SEO practice can have an effect on the rankings, as long as it is done the right way. Using things like video and images in an effort to gain exposure for your site can work, but it is important that you focus only on this technique until the algorithm changes enough that it no longer has any bearing on your rankings.