SEO Strategies For Higher Search Engine Ranking
SEO has changed dramatically over the last few years. Where SEO was once a black art reserved for the most powerful Internet marketers, it is now a common practice for companies of all sizes to use SEO to better market their products and services. Today, SEO can help your brand experience a rebirth in search engine rankings, but only if you apply the correct SEO strategies. To make organic traffic from organic searches, you must rank first on page one of Google.
The challenge with SEO is that it is difficult to achieve results without fully understanding intent. What are the intentions of those searching on the search engines? To generate organic traffic, naturally, you want to rank first on page one in the SERP (search engine result page). But SEO is always evolving.
In this next article, we are going to cover ten key trends you can utilize in the next few years for future SEO success. We will explore topics such as social media and content aggregation, Google+, and Google+ Local. We will also cover the topic of branded seo campaign, and video marketing. The last topic I will discuss is the concept of per click pricing. This is a new trend that Google has implemented that allows us to bid on keywords with different cost per click options.
Now that we have covered the basic web pages SEO techniques, let us look at some of the more advanced methods SEO professionals are using today. Social media optimization and social bookmarking have become major players in the game. Social media sites like Twitter, Facebook, StumbleUpon have become breeding grounds for SEO activity. SEO firms are hiring SEO experts who are using social bookmarking to drive web traffic to their web pages.
Video marketing is also becoming a major player in search queries and in SEO strategy. YouTube and MeGoogle launched a brand new feature called Video Search. Video Search is Google’s new way to find and recommend video content on the search results page. This new feature will allow users to search by tags, search queries, and even videos. Because it is still a relatively new feature, the impact of this method hasn’t been felt yet but I am sure we will see great things coming from this in the upcoming months.
Another advanced strategy for an SEO expert is voice search. Voice Search is Google’s brand new approach to search engine optimization. It involves providing search engine robots with audio descriptions of the web pages being searched. Because it is an important part of a comprehensive voice search plan, most SEO firms will include this in their overall SEO strategy packages.
Branding is one more crucial element that can help you rank higher. When you decide what your business does, who your target audience is, and what you will do to get there, it becomes clear that you must brand yourself. If you want to rank higher in the search results, you have to engage yourself in meaningful conversations online and offline. Talk about your product or service in a conversational tone and include your brand voice throughout all of your interactions with potential customers.
Lastly, another SEO strategy that is a must in order to rank higher is the engagement of influencers. I call influencers because they are essentially the face of your company or brand. They are your ” frontline” for customer engagement. By involving influencers in the process of building your online presence, you will be able to engage them in meaningful conversations and build trust as a result. With this powerful SEO strategy, you can ensure that you will not only rank higher in your niche but you will also be able to generate leads and convert them into sales.