SEO stands for Search Engine Optimization. It is the process of increasing website visibility and both the quality and volume of site visitors, through free, on-page search engine results, paid (also called “pay-per-click” or “affiliate”) search engines, and other methods. SEO strategies are continually being tweaked and developed based on what works and what doesn’t in the real world. So what are some proven SEO strategies that work?
Backlinking. Backlinking is essential for SEO because it provides a gateway to the core vitals of your page. Backlinks are incoming links directed at a particular page from another web page, article, blog post, video, social media outlet, etc. This in itself is an SEO strategy, because it “relinks” your content to other pertinent sites and articles, and makes you appear more popular and credible to searchers.
Search Engine Visibility. The key to ranking highly in search engines for a given keyphrase, is to have enough good content to attract organic traffic. But SEO should never focus solely on SEO. To rank highly for a given keyphrase, a site or blog must be heavily loaded with relevant and usable information for users to find and use. In other words, a site’s entire existence must be built around providing useful, user-friendly content.
Search Engine Ranking. Google has made changes to its ranking algorithms in recent times, so it’s important to keep up with the changes. Google’s Page Rank, which it calls PR, is actually just a number given to every page of a site that receives traffic. The best way to increase your ranking is to improve your PR, and the easiest way to do this is to make sure your page is loaded with relevant content and offers useful information to users.
Search Engine Optimization. SEO is designed to increase traffic to a site by using highly targeted keywords in a wide variety of formats. SEO is the process of using keywords in order to rank highly for those keywords in the search results. SEO helps to optimize your site for specific keywords and keyword phrases, and also improves your page experience. It’s a lot like cooking – it just makes sense to use the right tools to the end result.
Page Rank & Search Engine Rankings. Google’s Page Rank is the best known measure of the effectiveness of any SEO effort. Google gives Page Rank scores to all websites based on a variety of criteria, including quality of content, links, reputation and algorithms. The higher the Page Rank, the more relevant the site is to the queries that users put in to the search engine. Search engines consider these sites to be the most relevant to their users, and so they give Page Rank a high ranking. An SEO company can improve your Page Rank and its rankings.
Metrics. Some SEO companies offer detailed reports about their clients’ Page Rank and rankings. Other SEO companies analyze the user experience and analyze specific user queries. SEO professionals may analyze how users navigate the site and what pages users find most useful. SEO companies can use a variety of methods and metrics to track and analyze user experience data and website performance. They can also offer services to improve the page load time, page load rate and average time on the site.
Quality Metrics. One of the great advantages of SEO is the ability to provide quality metrics that measure the effectiveness of your SEO efforts. These are important to the development of your business and can help you analyze your position in the industry and determine whether or not your SEO efforts are achieving the goals you’ve set forth. Many SEO companies offer quality metrics and tools, and some even have full measurement and reporting capabilities.