SEO Services – White Hat Vs Black Hat SEO
Search Engine Optimization (SEO), otherwise known as “SEM”, is an essential component of internet marketing for many Internet marketers today. SEO is a form of white hat SEO, which is considered to be more effective than black hat SEO. It can help you get higher rankings on the major search engines like Google, Yahoo, Bing, Ask Jeeves, AOL Search, and MSN. In fact, it is very important to get higher rankings in these engines for better visibility and image in the online world.
In essence, search engine optimization or SEM entails optimizing your website, content, products, or graphics so that they can get better visibility in the search results. Search engines are constantly updating their algorithms and rules so as to provide the most relevant search results to their users. As a result, SEO strategies become more relevant as time goes by.
Generally, there are two types of SEO techniques. White Hat SEO involves organic optimization, in which case the updates made by the search engines will not affect the rankings. On the other hand, Black Hat SEO involves any type of unethical or unprofessional practices to improve the ranking. These include using negative keywords, deceptive keywords, duplicate content, link farming, keyword stuffing, advertising links or text links in the website, spamming the sites, and other similar actions that might result in the temporary demise or ban of a site from the major search engines, or at the very least a temporary decrease in its popularity. If you do not want to encounter problems with the search engines, it is advisable that you hire an experienced SEO firm to handle your SEO needs.
White Hat SEO is relatively easy to understand. The main goal of this SEO technique is to increase traffic to the websites without overdoing it. One of the easiest and most popular white hat SEO techniques is adding the website’s URL to all the business email addresses. This is done so that each email sent contains the link of the main site. Another example of white hat SEO techniques is writing articles and submitting them to article directories.
The concept of Black Hat SEO lies in using many unethical SEO techniques. For instance, some would do things like changing the original URL of a certain page in the hope of tricking the search engines into thinking that the page has been changed. Another tactic would be to create a lot of content and to submit it to as many directories as possible but without making sure that the site is actually listed on these directories. This tactic can result in the site being banned by the search engines and consequently, its ranking would go down. In fact, some webmasters have even resorted to creating fake email accounts to pose as legitimate customers in order to get a better ranking.
In contrast, white hat seo focuses on the algorithms that search engines use to rank a website. There are several different techniques used to achieve this but it is only natural that some search engines have their own rules. Some of the techniques that are implemented by SEO companies include directory submission, keyword density analysis, link building and various forms of white hat SEO. In fact, most of these techniques take the main concept of ranking high and making sure that the algorithms used by the search engines work properly.
The main source of SEO is actually a combination of several methods. The algorithms that search engine optimization professionals work with actually collect data from a number of factors. Some of these factors include the amount of traffic a site receives, what keywords are used in it and the time it takes for the traffic to actually reach the visitors. After getting all this information, the experts analyze this data and come up with a list of keywords or a set of keywords that should be used in the site. Other SEO factors include analyzing the various types of content on the website, the number of links the site has and even the type of content that will draw more traffic to the website.
As mentioned earlier, white hat SEO is a good tactic because it helps you get a good ranking in search engine results. However, it is important to note that there are a lot of differences between this SEO tactic and other tactics available. It is important that you ask for the help of an SEO consulting company if you want to implement white hat SEO tactics in your business website. These companies will analyze your website and make sure that it works well with the algorithms used by search engines to rank websites. Moreover, these SEO consulting firms can also recommend alternative SEO strategies to help you improve your ranking on Google, Yahoo or Bing as well.