Definition: SEO stands for search engine optimization. Which means that the art of ranking higher in a search engine from the unpaid (organic) listings, and also called the paid listings. This is an essential part of any Internet Marketing strategy. SEO is basically the technique of optimizing your web content so it gets ranked high in a search engine for specific keywords.
Higher Search Engine Ranking: When you get listed higher in the search results for a specific keyword, more people will see your website or ad. People are always looking for something that is better or more important than what they are getting for free. When you add unique content to your website, you give the search engines a reason to place your website in the top positions of their search results for that particular keyword. People will pay more money for that keyword than for the same keyword with similar information on any other website. Unique content gives you a better chance to get traffic for that specific keyword and also makes you appear to be an authority on the topic.
Higher Page Rank: In the paid listings under the search engines such as Google, Yahoo, and MSN, the advertisers pay Google and Yahoo to place their ads on the top of the search results. Ads with higher page rank or organic SEO gets more clicks per day and a higher position in the search engine results. Higher position means more visitors and better conversions.
Higher CTR (Click Through Rate): This is actually an indirect result of search engine optimization because high CTR usually comes with low conversion rate. When people don’t click on your ad, you don’t get much profit. High CTR happens when the searchers are interested in your ads. People read your ad and are ready to make the purchase even before they clicked on it.
Proper seo strategy for local business needs special attention. Local business owners should take care of local optimization. These keywords should be used in your website title, description and meta tags. You must also make sure your keywords appear in all the body text of your web pages. Google and Yahoo provide tools for local optimization to local business owners.
Proper link building: When people do a search online they will usually click on the first link they find. This is because your site will appear closer to the top of the list. A lot of business owners underestimate the value of proper link building. The search engines have algorithms that measure the quality of a site’s link. Higher the rank of your links, higher will be its popularity and authority in the online world.
Keyword research: In order to gain a competitive edge over your competitors you need to do keyword research. This is because online users use the search engines to locate websites. The information you get from the keywords research can help you know which keywords will be profitable and which ones you should avoid. It is important to include the keyword research in your seo strategy so you won’t miss any opportunities.
Social media promotion: Creating a social media account and linking it to your website is another SEO technique. Your social media profiles should be professionally created and optimized. This way, you can attract more search traffic. By adding links back to your social media profiles, you are sending the message that you are aware of the needs of your potential customers and you want to meet them.
Paid Search Engine Optimization Tools: Another important part of SEO is choosing the right keywords that will work for your website. You can do this by using paid SEO tools such as Google Keyword Research Tool and Overture Keyword Analysis Tool. These tools will show you the most effective keywords that will increase your search traffic. There are also free keyword analysis tools available online.
Link Building: SEO is not complete without the process of link building. In order to increase your page rank and improve the flow of traffic on your website, you need to build quality links from reliable websites. There are many link building tools that you can avail but it is better that you hire a company that specializes in this field so you will get quality results.
Search Engine Optimization is the process of optimizing a website or an online marketing strategy to drive maximum amount of traffic to your website. This optimization is done by optimizing the content on the website, making the site easy to navigate, and including effective keywords in the domain name, titles, URLs, and contents. With all these processes, search engine optimization is able to increase the number of targeted visitors to your website. So if you have not been successful with your online marketing strategies, then it is time that you learn the basic concepts of seo and start reaping benefits now.