The SEO community has been split on the basis of the new Google update on the way in which webpages are ranked. Some believe that it is a necessary evil, while others believe that it could actually hurt your website in the long term. Some believe that if you are already adding fresh content to an article, then simply updating its date to match the latest search news is acceptable and beneficial to change article dates as you are improving the content with new information. Others believe that by taking advantage of this new Google policy, they can be assured of getting their website higher rankings than before.
The SEO community has been debating the impact of the Google update for quite some time. Most SEO experts agree that there will be changes, but not a complete overhaul. If anything, this update will bring a little more attention and effort into SEO articles written for web purposes. In order to keep a steady grasp on top search engine rankings, SEO pros agree that the most important thing is to write high quality articles that get plenty of backlinks from credible sources. While Google is making some changes to how it deals with older and outdated webpages, there is no clear indication when or if it will affect SEO rankings in the future.
The core algorithm used by Google when it comes to determining which webpages merit inclusion in its index has changed several times over the years. Google introduced Panda, which banned the practice of link trading on specific webpages. Google Slurp, which banned the practice of using internal links inside pages, was followed by Hummingbird, which banned sites that used gray matter on their websites to hide links. Google’s latest core update concerns black hat SEO practices.
This recent core update, if you haven’t already noticed, has a lot to do with how SEO ranks your website. SEO experts agree that one of the biggest changes in Google’s formula for determining page rank involves how long a site has been around. If a website has been around for a long period of time, this is a good indicator of its reliability and relevance to Google. The longer a webpage has existed on the Internet, the more evidence Google has collected that visitors to the site have been satisfied with the results. While this recent algorithm change affects SEO rankings across the board, the specifics are largely dependent on the core factors that make up SEO.
Search engine optimization isn’t simply about coming up with effective keywords or copy that gets customers to click on links. There are many other things that go into SEO rankings, including backlinking, image optimization and content production. With all these different elements involved, it is easy to see why Google makes these core updates so frequently. It takes a lot of work for people to achieve the rankings they want, and as a result Google wants to make sure it is as reliable as possible.
Another update in February 2021 was the algorithm update that took into account user experience more than keyword relevancy. This shift had the biggest effect on SEO rankings across the board. Sites that didn’t effectively implement the changes were quickly labeled as spam by Google and dropped down in their rankings. In the months since, however, Google has started including user experience more in its search results. Instead of solely relying on relevancy, Google looks at how users interact with a website, what their feedback says about the user experience, and even offers incentives for websites with positive user experience scores.
In July of last year, Google released another major update to its ranking algorithms. This time, Google went through and reviewed each individual element of the SEO process and eliminated some entirely while increasing others. Many SEO experts are cautiously optimistic about the results of this latest update. The biggest winners will be those with pages that have really effective internal linking structures, are highly dynamic, and feature content that is regularly updated.
This update heralds the end of the age of SEO copywriting. Now, webmasters and SEO professionals must rely more on proven SEO strategies that are integrated with social media. This shift, while long overdue, will have a serious impact on SEO rankings and will force professionals to re-evaluate their strategy portfolios. With so many questions unanswered, it is time to start building a new SEO community and actively participate in online forums and online communities to gain the necessary knowledge to create better SEO marketing strategies moving forward.