SEO Optimization Service Companies Should Focus More on Quality Than Rankings
If you have been following SEO (Search Engine Optimization) strategies, you must surely have heard about the latest Google Algorithm updates. You might also have come across many articles talking about this latest algorithm change. You may even have read few books that talk about the impact of these updates on SEO and its importance to internet marketers. The question is, “How does the Google Algorithm function?,” so let’s have a quick discussion on this.
Basically, Google Algorithm update was meant to make Google’s search result more effective by affecting several factors that affect SERPs (search engine results page). In computer science and math, an algorithm is usually a finite collection of well-defined, computer-implemented instructions, usually to solve a particular mathematical problem. Now, Google has applied this same logic in online marketing to increase the visibility of websites on SERPs. Basically, this means that, the earlier Google algorithms were updated, the better. But this doesn’t mean that the recent updates are as good as the previous ones.
In fact, Google has made several changes to their ranking system, but these updates don’t necessarily affect all aspects of Google’s ranking algorithm. Most experts still believe that the most important aspect that affected rankings is the content quality. This core update did not touch any aspect that affects how a website appears to the users, as all the changes were contained in the technical side of the algorithm update. This means that how the site rank is not dependent on how good it is written. However, most experts agree that the latest Google algorithm update improved the ranking results when it comes to natural searches (that is, using Google’s own tools).
Some experts also believe that Google Algorithm updates has indirectly affected other features of Google SEO program, such as Google PageRank and Google’s sitemap. For instance, PageRank has been known to influence Google’s SERPs’ position in the SERP (search engine result page) by affecting the amount of incoming links a page has. Now, according to most SEO experts, the number of inbound links does not directly have an impact on Google PageRank. The reason behind this is that, Google PageRank measures the link quality that the page provides, while the content does not have any bearing on Google PageRank.
However, PageRank and the broader core update of Google SEO program may negatively affect each other, especially when both are used together. The PageRank factor refers to a certain number given to every page of a website. Pages are ranked based on their presence within a search query, and also on the number of external links that they have from trusted sites. If the incoming links from a particular site are more than the external links coming from a rival site, this will consequently increase the site’s ranking. In a nutshell, this strategy will help Google find high-quality, authoritative sites for links from which it can decide what sites are high in terms of relevance.
But, Google’s latest core updates may be changing the game for online marketers. This is because according to experts, the latest Google algorithm updates concentrate more on quality-based link building, as opposed to quantity-based link building. This means that the number of link building strategies used by your competitors might reduce, but if you use high-quality strategies, this will be offset by the fact that your competitors will be forced to increase the amount of link building they do. Since this algorithm update came out, many SEO experts advise internet marketers to focus more on quality-based link building campaigns, even if they have to spend a little more time and resources on these campaigns.
According to this view, Google’s latest core updates will help internet marketers focus more on improving their websites instead of focusing on increasing their rankings. And while Google might still insist that it is the number one search engine in the world, the rankings of websites are no longer solely dependent on how popular a site is. The popularity of a website is mainly determined by its user experience depends largely on its SEO (search engine optimization), design and other elements, such as social media marketing.
According to experts, this is the main reason why the recent Google Algorithm updates have become so important for SEO businesses. Now that Google has focused its efforts on quality-based link building and usability, it is important for business owners to start thinking about the user experience more than their rankings. With the introduction of its wide core algorithm updates, Google is making it easier for users to find relevant information on the Internet. Thus, we can expect a more practical approach to SEO in the coming year.