We’ve all heard of SEO, but what does it really mean? SEO is the art of optimizing your web pages for Google, and other search engines. SEO is an ever-changing field due to new technologies and applications, but regardless of the technologies involved there is a basic goal that remains: SEO increases website traffic and search engine rankings. As a news-SEO wiz I was excited to get fellow SEO peers opinions on: Should this affect SEO content strategies, if so, which new technology and application will impact it most, and how will it effect SEO traffic? The SEO community seems to be more fractured than ever, with many experts chiming in with different takeaways, pointing out their own gaps and shortcomings.
A few months ago, Google’s CEO and co-founder Larry Page gave an interesting speech about SEO. In his speech he referred to SEO as the core element of Google, saying that without it Google would lose its grip on the search engine market. He also spoke about how Google had restructured its algorithm in order to give better results to its searchers. Much of the core update revolves around two things: the internal algorithm that Google uses to index web pages, and the latest algorithm which govern how Google shows page results when users search for specific key phrases. According to some analysts, both the internal and latest updates are contributing to the increasing fragmentation of the SEO field.
The internal update revolves around two main elements: Google Places and Google Maps. Google has long been known for having great local search results, thanks largely in part to Google Maps, it’s mapping program. Now, Google has applied its mapping function to its Places functionality, making it even easier to find a local business. To make this happen, Google has introduced two new features into its Google Places service. The first of these, called “My Location”, now allows users to see where a business is located by typing in their address (useful for business owners who may not want to share their physical address). The second new feature is a set of location-based Bing themes that Bing users can access to enhance their search results.
The latest algorithm update, meanwhile, is centered around Bing’s unique user experience. Google has long been known for incorporating user experience in its algorithms, especially in the case of search results. With this update, Google is trying to improve the user experience by making it easier for users to see search results that match their queries. This is done through the introduction of map pins, which allow users to see all of the places the user’s cursor is moving over on the map at once. This makes it much easier to locate one’s next destination, whether that be a restaurant or product store.
Another part of the recent algorithm update dealt with SEO news and general internet content. Because the rise of smartphones and smart devices has dramatically changed the way people search for information, SEO companies must change their approach in order to stay up to date with the times. Google, for one, is focusing more on offering more personalized experiences to its users, such as having news feeds that are directly tailored to each individual’s preferences.
Because of these factors, SEO experts are consistently developing news stories and SEO articles based on recent trends in both areas. They are then using these SEO tools to create custom news stories that will appeal to specific demographics. The creation of custom news stories, then, is an essential part of SEO marketing. In doing so, an SEO expert provides an even greater chance for business owners to generate higher levels of seo traffic. As we move forward into the future, this SEO tactic will only become more effective.