Dispelling the Myths of SEO and Guest Posting. Let us travel back in time to just before January 20th, when Matt Cutts released his now infamous post on guest blogging for SEO: The decline and fall of guest blogging for search engine optimization. Although Matt Cutts has since deleted his post, many people still hold misconceptions about this topic. In this article we will look into a few of those misconceptions and see exactly why guest posting is not necessarily a bad idea for your SEO strategy.
Guest blogging for SEO is generally thought to be a good practice for boosting backlinks. This is true for two reasons. First, there is no guarantee that you will get any sort of link juice from the person whom you have invited. You may end up getting very little, or none at all. Second, although Google and other search engines do not punish you for having no links from a person who is not an affiliate, they will generally penalize you for not having links from known sources. This can be a bit of a hassle when you are trying to build your on-page seo strategy around links.
Guest blogging for SEO is also popularly believed to help with off-page seo rankings. While it is true that it will help you rank better in Google, there are two things that you must keep in mind. One, the amount of “bait” or backlinks that you build through this process will not make you magically gain high search rankings. Google is smart and they know when you are just trying to fool them and two, you need to be careful who you are linking to.
Guest blogging for SEO is often promoted as a way to gain backlinks. But it will not help you rank higher. Rather, it will likely hurt you. The reason for this is because the links that you build through this method will generally be from authoritative sources. If the blog that you use for guest posting has a good reputation, you will likely not want to use their URL since it is one of the links that Google uses to determine your PR.
Of course there is the opposite problem to using guest blogging as a link building strategy. In most cases, these sites will not even have an article directory. In fact, if they do have an article directory and they don’t have a great page rank, they will probably be considered spam by Google. Therefore, any link building scheme that makes use of guest blogging as a tool to build backlinks is going to be seen as spam by Google, regardless of how many incoming links you build through this method.
There is one exception to this. In some cases, a blog or a site that contains content that is actually interesting to others can actually benefit from guest posting. This happens when a person owns a blog that receives a lot of traffic but no real direction from the owners of the sites that post the content. They might submit one or two articles every month and that will get them a decent amount of backlinks. But if they didn’t really care for the blog that they wrote an article about, they would simply not submit an article at all.
So in the above example, people who have high-quality authority blogs are a great place to post guest posts. This allows them to build back links from authority sites without having to worry about being seen as spam. In general, it is not a good idea to post at high-quality authority sites. The higher the authority of the source of the blog post, the less likely Google is to give it much weight. If you do find a place like that though, guest blogging can be a great way to get backlinks from high-quality authority blogs.
Overall, there are many different ways to use guest blogging as a part of your search engine optimization strategy. While it will not necessarily directly affect the results of your organic search results, it can be used to improve your rankings on the search engine results page. So whether you want to boost your SEO rankings with a new article that was guest blogged by an authority figure or you want to make sure you’re getting your fresh content created with great authority content creation, guest blogging is something to consider doing. It is cost effective, easy to accomplish and it can yield some amazing results.