SEO is an abbreviation for search Engine Optimization, which is essentially the process of optimizing your site to receive free, or paid, traffic from the various search engines on the internet. It goes by many names including search engine advertising, organic SEO, and white hat SEO. In short, white hat SEO strategies will optimize your site to show up in the natural listings on search engines. This is opposed to the black hat SEO strategies, which are used to get as much traffic to your site as possible, without providing valuable content. Black hat SEO has come under fire recently because they have been found to be unethical.
White hat SEO consists of a number of different strategies including keyword research, link building, blog commenting, and content creation. Each of these strategies will be geared towards increasing your SEO ranking and getting you closer to the top of the search engine giant. If you are serious about your business and want to succeed online, you need to consider all of the different SEO strategies. While there are a number of tools available to help you succeed, nothing beats a solid strategy which incorporates a good amount of white hat techniques.
Keyword research is critical for any SEO campaign. The goal is to get as many people to visit your site as possible so that they can view, read, and buy your products. The more targeted your audience is, the better chance you have of making a sale. With this in mind, you will want to do keyword research that targets both broad and long term keywords. This will help improve the quality of traffic to your site.
Once you have done your keyword research, the next step is to optimize your web pages for both the keywords and for the phrases you want to target. For example, if you sell handbags, your web page should include the phrase, “handbags,” at least three times. Organic search engines will rank higher for words that appear a lot. For instance, the phrase, “handbags,” appears over one hundred times on a search engine. If you are targeting the phrase, “handbags,” to find products for handbag wholesalers, you would want to include that phrase nine times on your page.
Link building is important for any SEO campaign. The more quality backlinks you have to your site, the better your ranking will be. The higher your ranking, the more likely you are to be seen by potential customers. Search engines look at the number of quality links and your reputation within the industry to determine the relevancy of your site. A white hat seo strategy will allow you to benefit from this type of link building.
There are many other methods of SEO but these two white hat SEO techniques are the most commonly used. You may want to look into using PPC, (pay-per-click), but there are dangers involved. This method can have a negative impact on your ranking if not done correctly. Another method is writing articles to submit to article directories. These methods may seem like they would have a negative impact, but the search engines have proven that they work.
A website that is built around high quality content and optimized with white hat seo techniques will give it a higher rank than a site built around SEO techniques only. SEO can definitely help you get a higher ranking but without content your site will never rank high. White hat techniques will get you there!
It may be a little bit longer to see results with white hat seo but it will provide higher long-term value. A higher ranking with the major search engines will draw more visitors to your site. That means there will also be an increase in real value for your site. Real value is worth more to the search engines than just a higher ranking. If your site is providing real value then the search engines will back off and provide you with a natural rise in the rankings!