Why is Local SEO so important? For small businesses with just a few customers, the answer is simple: local SEO gives them an edge in a fiercely competitive market. Local Search Engine Optimization, sometimes also known as local SEM, is a highly effective strategy for marketing your local business on the web, because it enables you to target customers in your own area who are looking for your product or service. This helps your small business to maintain a strong relationship with its customers, which is absolutely vital to its success. But how do you get the most from your Google AdWords campaign?
One of the best strategies for local SEO is link building. Google, like all the other search engines, sees links on web pages and websites as a signal that the page is reputable. Therefore, the more links you can build up for your website or blog, the better off you will be. The great thing about Google’s search engines is that you can create as many backlinks as you want, provided they are relevant to each other. So let’s take a look at some of the ways Google ensures your links are effective:
On-page SEO – Keywords and links are important, but they are worthless unless they get inbound links from trusted sources. These links come from internal and external links within your website. Internal linking structures within a website are usually accomplished through internal pages that contain information related to the business. External linking structures refer to sites or pages that contain information about your products or services, which will usually be written by a customer or business owner themselves. An example of an internal linking structure would be placing your logo in your contact us section. You’d want to get as much inbound linking to your site as possible, preferably from authoritative sites that have high page rankings in Google’s major search engines.
On-page Local SEO – When it comes to effective local SEO, there are a few different methods you can use. One method is to place links into content about your product, but instead of putting your logo directly in front of your name, why not place the logo in a location where your customers might see it and remember it? For example, instead of placing your logo in your business’s home page, create a home page that contains a description about your business, some screenshots of your work, and your contact information. Another technique for in-page local SEO is to place an icon or button on your website, which directs the user straight to your contact us page if they click on it. Nap citations are another great way to use local SEO to your advantage. They are also known as Nap Snippets.
Meta Description and Title Tags – Meta descriptions and title tags are two of the most important parts of a website. These tags give your site a detailed description of the item or service you are selling. A well-written meta description and title tag can mean the difference between getting indexed in Google and getting rejected from the search index. It is essential that your meta description and title tags are unique to your site, but don’t make them too long. A couple of words are better than a sentence with nothing but keywords.
Backlinks – As previously mentioned, backlinks are the main source of local SEO for most online businesses. Backlinks are links that are directed towards your website. There are a number of places you can get links, such as blogs, article directories, forums, and more. These backlinks have a great deal to do with boosting your search engine ranking. If you can build up a significant number of backlinks pointing to your site, this will help to improve your search engine ranking.
Link Building – Creating backlinks to your website is also very important when it comes to local use. There are a variety of link building methods you can use to gain backlinks. Some of the methods, like article marketing and forum posting, are not as popular with search engines, so it is important to work hard to get those backlinks.
Google and other search engines look favorably upon citations. Citations are data aggregated data that tell Google how many times an individual source is cited in various locations throughout the Internet. This makes sense because it is a measure of quality, and since your business is local, it is very important to make sure that you are included in these citations.