There are many current trends for SEO in 2021 such as social bookmarking, more personalized SEO, and even multi-media. From the early beginnings of the Internet and web promotion, SEO has evolved into an important communication tool and online marketing is now valued at over 400 billion dollars a year worldwide, more influential than even the television commercial industry. SEO is an integral part of Search Engine Optimization. In this article, we will look at some of the latest trends from an SEO perspective.
There are currently three popular methods for promoting a website in 2021. These include pay per click advertising campaigns, blogging and SEO articles. Google’s AdWords is expected to be on the lead in 2021 due to the rise of mobile search; however, Google recently changed their algorithm and will shift their focus to organic search results, moving away from paid results and towards natural searches. This makes Google the most important company in ecommerce with several billions of dollars changing hands every day.
The biggest threat to SEO in the next decade is from another major player, Facebook. Facebook now holds a record five billion daily active users, with many more joining everyday. The next few years will see SEO for Facebook moving up to challenge the throne that Google has been placing on top of the SEO food chain.
Another of the new SEO trends in 2021 is more personalized SEO. Blogging and other forms of SEO are moving towards more targeted keyword optimization. This makes it easier to target the audience and will result in higher conversions. Personalized seo may be a hot topic in the future. Other areas of focus for the SEO community in the March 2021 include:
oSocial – There was a lot of buzz about Twitter’s new user experience changes, which were largely positive but also seemed to be aimed at Facebook ahead of its own development. It seems that users were more annoyed with Facebook’s layout, which were not much to their liking, rather than the way that Google was handling its own social networking app. In an interview with Fast Company, Jay Parry, head of user experience at Twitter stated that the company’s “focus was not on building a user interface that was better than Facebook.” He went on to state, “We are focusing more on improving the experience.” This is a positive step forward for ux seo, as it makes users more comfortable sharing personal information with friends and increasing engagement amongst business contacts.
oScrapal – In the past two years there has been a lot of talk about Google’s decision to scrap the news search function from their engine. However, in March it was reported that they have now introduced a new news reader called ScrapBook that will replace the current Google News. Google is still making changes to this product and it looks like it will hit store shelves soon. The good news is that it can replace the current Google News piece completely and it looks like the company is gearing up for a massive overhaul of how we read news online. If scrapping news is not enough to improve your SERPs then you really need to check out what Google is up to next.
oInbound Links – There was a rumor circulating that Google is looking to replace Bing with overt Google alternatives, like Inbound Linking. This rumor was denied by Microsoft when interviewed by Digital Trends but Microsoft is a huge player in SEO so it wouldn’t be surprising if they had something up their sleeve. Google released an in-depth blog post in March outlining their approach to SEO and stated that they have “no immediate plans” to replace Bing. The post did not specify what they meant by no immediate plans but it was highly implied that they are looking into ways to give SEO a boost. If this is true, it would mean that in a decade from now Google will have more influence in how search engines rank websites than Bing currently does.
oMobile-First Indexing – Google wants to make sure that it doesn’t lose its advantage in SEO because it does so much work on mobile devices. The current Bing mobile-first indexing strategy may no longer be as effective as it was before because the algorithm has changed. According to Matt Cutts, Google Executive Vice-President of product management and strategic partnerships, Google has “no immediate plans” to change the algorithm. If nothing else, we could see a new mobile-friendly index on the Google Mobile Web site in the future. In fact, Matt Cutts told Digital Trends that Google is “working on mobile web search right now but nothing concrete yet”.