How will SEO hold up in the future? SEO, of course, will always be around. Trends are inevitable. What is important now is to understand the trends and how to adapt. Are keywords still relevant for SEO?
The short answer: No. The long answer: Read on. SEO’s long-term viability hinges on various factors, including social media, content, algorithm updates and more. If you want to make the most of your SEO efforts, you need to understand these trends and how to take advantage of them.
To begin, let’s take a look at some of the major trends impacting SEO today. These include keyword usage, social media and other channels, bookmarking, content and more. As mentioned above, these trends will continue to evolve as we learn more about them. As we all know, SEO is very data driven. The key is to have a good knowledge panel with which to work. With that knowledge panel, it should be easy to determine trends, identify new trends and evaluate your own website content and overall SEO efforts.
There are two basic types of SEO keywords. These are natural SEO keywords and artificially intelligent (aca) SEO keywords. Natural keywords come from content that already exists on the web. For example, the word “dog” is an SEO keyword that already exists on the web. Artificial SEO keywords, on the other hand, are keywords that are created using any number of SEO tools and techniques. The most common artificial keywords used by SEOs are website content keywords, which are often the most difficult to learn and manage.
If you want to stay ahead of the competition, you need to learn how to choose keywords that will attract your target audience. Naturally, you want to target your audience because that’s where visitors will come from. However, you also need to choose keywords that will not turn off your target audience. To do this, you need to understand the difference between a top keyword and a bottom keyword. A top keyword is the most important keyword associated with your niche.
Let’s take the dog example again. “Dog training” is a top SEO keyword, but it is not necessarily the best keyword for a blog or site about dog training. It is probably a good idea to avoid the keyword altogether, unless you want to write about dogs all day long and never be able to get past the writing grind. A top SEO keyword might be something like “How to Train Your Puppy,” or “The Top 6 Dog Breeds.” Although you may never be able to use those keywords to generate enough traffic to make a living off of them, they are keywords that appeal to the search engines.
You need to use a variety of keywords in your titles, in your meta descriptions, and in your title tags. SEO lets you put two keywords in your title tag, but you cannot put two keywords in your meta description. Also, SEO lets you put three keywords in your title tags, but you can’t put three keywords in your meta description. However, SEO and live content don’t necessarily mesh well together. So, if you want to use SEO to drive traffic to your website but you aren’t doing anything else with it, then don’t waste SEO on writing about what happens after your visitors leave.
SEO is only part of the equation when it comes to content. You’ll have to really think about your topic modeling strategy if you want to be successful online. The idea is to give people a reason to stay on your website long enough to see all of your wares. That’s why you must choose a topic modeling strategy that will build traffic over time. Once you’ve figured that out, you can start putting SEO and other traffic generating tactics to work to make sure that happens.