SEO Factors For Local SEO
Local SEO stands for “Local Search Engine Optimization.” Local SEO can be defined as the strategies and practices that are used to increase your visibility and ranking in search engine results pages (SERPs). The two most important factors that define Local SEO are: the relevancy of your content and the link popularity of your site. If these factors are present on your site, then you are leveraging Local SEO. If they are lacking, then you are not leveraging Local SEO.
Relevancy refers to the facts about your business that are most relevant to users in your local area. An example would be if you sell dog collars, and most products have to do with pet training, then you should focus on that. On-page SEO focuses on building quality links, which improves the inbound link popularity of your site. This is achieved by engaging in link exchanges or link building activities with other sites in your industry. On-page SEO also includes blog posts and quality content written about your company and its products. You want to build relationships with the people who will read your content, so this is an important part of on-page seo.
Link building strategies, when done properly, will improve the local link popularity of your site because you create valuable inbound links to your site. These links create trust and confidence in your brand and your business name. Links can be reciprocal, which means that you give permission for a website to link to yours. In addition, websites can link to your own website as long as proper credit and proper tags are used. These are just a few tools that are at your disposal.
On-page SEO is done by optimizing your web pages and content for search engines and social media networks. For example, your home page will likely not contain any Meta tags. Your home page may even contain a page title with ascension (new page title). If you want your site to appear higher in search rankings, then you need to optimize your pages. There are many different on-page optimization strategies, including keyword research, article marketing, directory submission, social media marketing, blogging, web 2.0 strategies, press releases and more.
Off-page SEO focuses on things like off-page tags, Meta keywords, alternate tags, canonical URLs, cross linking and more. These things can have varying effects on your rankings, depending on your industry. To improve local use, make sure that all of your pages are optimized, including contact information, page titles, descriptions, headers, footers, and anything else that is on-page.
One of the top ranking factors that can make or break your site is the number and quality of customer reviews. Customer reviews can also greatly impact your organic search results. For example, if a person is looking for hot tubs, they might type in “hot tubs” in Google, but if they don’t find any customer reviews, they won’t get any results. A few key phrases that people might type into Google to find their hot tubs are “hot tub reviews,” “plumber” or “home improvement.”
The final ranking factor for local businesses is backlinks. In order for Google to give your site any chance at all of being ranked highly for a specific keyword, it needs plenty of backlinks pointing to it. For example, if you have a website that offers high-priced designer dresses for women, you should have a link from each of your three-pack orders. However, you don’t want just a one-way link from your site.
Backlinks need to be from quality websites with content that’s relevant to the title or description of the product. This will help the search engines understand what your site is actually about the product you’re selling. The last two major SEO factors that we’ll discuss here are quality content and contact information. If you provide quality content, you need to provide contact information as well. Having a good contact page will allow customers to send you a message or leave you a message too. If you do both, you’ll increase the chances that your site will rank highly for that specific keyword.