Search engine optimization (SEO), also known as search engine marketing (SEM), is the procedure of enhancing the quantity and quality of web site traffic to a specific web page or a website from search engine results. Unpaid web traffic can originate from a variety of sources, including paid search results, image search, video search and social media search. SEM involves careful research and planning on the targeted keywords, titles, links, content, and visual elements of the web page to make it more attractive and search engine friendly. The number of incoming links is also an important aspect to consider when optimizing a web page for a higher ranking in search results. To help you out in this endeavor, here are some of the most helpful SEO tools and software to boost your online presence.
Google Analytics – Google’s free analytics program, Google Analytics, is considered by many, one of the best analytics programs available on the web today. It shows webmasters how their advertisements are performing in relation to their SEO efforts. Also, this free service gives users the ability to track their on-page optimization efforts. Other major search engines also offer similar analytics programs like Yahoo! Search Marketing and Microsoft Internet Explorer.
Google Webmaster Tools – Google’s webmaster tools allow you to find the top search engines and crawl the search engines on a daily basis. It’s very user-friendly and comes in a drag-and-drop interface. You can choose to display only certain types of information or all of them. You can also analyze keywords, the number of pages downloaded, and the average time the pages have been viewed. With this tool, you can analyze the organic SEO results as well.
Google Keyword Tool – The Google Keyword Tool analyzes the keywords being used in Google searches to help identify targeted sites. When optimizing for specific keywords, you want to use the correct keyphrases. The more correct keyphrases you have, the better chance your site will rank higher in the search results. When the optimization is completed and the site has been indexed, Google will display the number of times the keyword was searched. The higher the number of times it was searched, the more potential customers to your site will attract.
Search Engine Optimization – SEO is not just about creating high quality links and pages to promote your site. It’s also about how you use part of your content to generate links and page titles that use keywords to target your audience. In SEO jargon, a ‘keyword phrase’ is simply a phrase or group of words used in an article or webpage text that targets a search engine ranking. For example, if your website’s keyword phrase is dog collars, you may want to use part of your text like ‘dog collars’ online’ to optimize your site for dog collars. This is called ‘uningphobia’ because the search engine ranking for the term ‘collars’ is low.
Black Hat SEO – A black hat SEO practice is not necessarily designed to achieve top search engine results. It is an ineffective SEO practice that can decrease rankings in search engine results. Some techniques used in black hat SEO are creating lots of backlinks for your website using link farms, directory submissions, blog posts and forum signatures. These techniques usually do not achieve natural rankings with organic search results.
Organic SEO – An organic SEO refers to SEO practices that are designed to improve a website’s overall quality and rank in organic search results. Natural SEOs don’t take advantage of any keywords that are off-limits for natural optimization techniques. On-page optimization using off-page factors like keyword density, meta tags and content optimization techniques like resource boxes can increase the website’s exposure in organic search results by boosting internal search engine rankings. The concept is that the more quality backlinks a website has, the higher its position in the SERPs or Search Engine Result Pages.
White Hat SEO – A white hat SEO focuses on the overall quality of a website and therefore there is less focus on specific keywords. This type of SEO is generally associated with genuine websites and content. It is generally agreed that white hat SEO will increase a website’s rankings in organic search results, but it is also essential to follow certain rules and regulations. A white hat SEO should adhere to certain principles such as quality content and relevant links to ensure a positive experience for both the website user and the search engine. By following good sex factors, it is easy to get your website into the first page of search engine land.