SEO Company Review Part 5: Importance of SEO in Case Study

SEO or Search Engine Optimization is the process of obtaining targeted traffic from a search engine via organic listings. This usually requires having a quality content on your web pages. The major advantage of ranking for a particular keyword is you will receive free targeted traffic month after month without spending anything. However, if you are not aware of how to do SEO then it could cost you your valuable business.


Search Engine Optimization (SEO) is not an easy task especially for beginners. For SEO to work you need to understand what is needed and required in order for you to optimize. First you need to understand that search engines rank your web pages based on certain criteria. The most important criteria that are considered by search engines is the importance of keywords. These keywords are the most essential factor when it comes to optimizing.

Another very important criteria is relevancy. This is also one of the main reasons why SEO is considered as one of the best result generating strategies. When you optimize your page you want to make sure that your keyword appears in the title, a few times, in the headers and sometimes it’s even better if you put it in the body of the text or onto the title of the web page. Relevancy of your web pages with the target audience can also be a great way to achieve the best result for SEO. If your webpage doesn’t have any keywords it’s very difficult for search engine robots to index it, so you need to make sure that your content is rich in keywords.

It goes without saying that in order to be ranked highly by the search engines you need to provide quality content. There are several SEO companies offering their services to webmasters who are looking to optimize their web pages. These companies offer SEO solutions to help businesses get a high ranking on search engines like Google, Yahoo, and MSN. This is one of the best results in the optimization process and these SEO companies are well aware of it.

Another very important part is content marketing. Content marketing is a very effective strategy when it comes to SEO. Content marketing helps you to build your credibility with your target customers. If you can create informative and useful content that will surely please your readers they will trust you and will visit your website or contact you via email. Content marketing is a free tool which you must not overlook.

PPC or Pay Per Click is another very effective strategy when it comes to SEO. This is one of the most popular and effective methods of attracting traffic. Pay per click is a paid results driven advertising method where you only pay when someone clicks on your advertisement. You can also bid on different keywords and try to get the top spot. The top spot will get you the targeted traffic and will increase your chance of getting free leads and high converting sales.

One more way of making good profits is through link building and social bookmarking. You can create links and share your content with other websites, blogs and forums so that they also can share and publish your content. In this case study you will be able to understand what search intent of your target market is. If your target market has a search intent of searching for particular content then link building can generate organic traffic and high converting sales. In case study SEO will let you know what search intent your customers use.

Finally, keyword research is another very important part in SEO. Researching keywords and phrases can tell you what people are searching for so that you can improve your page’s SEO by creating the relevant links pointing back to your website. So it is important to make sure that you have done all the necessary steps in SEO.