You may have heard a lot about SEO lately, but you might not know what it is all about. In short, SEO is a way of optimizing a website so that it gets noticed by the search engines. This is done by optimizing the page’s content, headers, and other keywords and keyword phrases. If done effectively, then you can improve visibility and ranking for a site. Below are some of the basic white hat SEO strategies:
What Is Black Hat SEO? Black hat SEO techniques are the ones that don’t involve improving the actual ranking of a site. Black hat seo techniques include: Including spam in the page content. Using too many keywords in the web copy.
Which is better – white hat vs. black hat seo? The answer is actually: black hat SEO. Because black hat techniques do not get the search engines attention, they will not help improve a site’s ranking. However, white hat SEO techniques will improve a site’s ranking, but the long-term impact will be minimal compared to using black hat techniques. Also, white hat strategies will get a site the most backlinks, which will improve its rankings.
Why is getting a lot of backlinks important to improve ranking? Backlinks are one of the most important factors when it comes to search engine optimization. A site that has a lot of backlinks will rank higher because search engines consider links on a site to be votes vouching for a site. Black hat SEO strategies, therefore, do not improve rankings at all because they do not get the votes they need from backlinks.
What SEO practices get the most backlinks? In short, those that are considered spammy will get the most backlinks. If a site owners wants to rank high and stay there, they should refrain from employing unethical methods like buying links. Instead, they should look for other methods to increase their rankings and stay there.
So what are white hat seo techniques? They are different than black hat SEO. SEO methods such as keyword research, website optimization and content writing do not affect rankings in the eyes of search engines. Instead, they promote the rank of the individual pages on a site and improve their Google Places and other listings.
For example, if a site has two pages, one that has useful content and one that does not, it does not matter how many pages are on that site. What counts is the one page with relevant content that uses one keyword to promote its ranking. The keyword must also be used many times so that a great number of Google searchers will find it. Also, the keyword must be in an image source on the page. The image may be part of the URL or it may be part of the Title Tag of each page. An image source is better because an image is not only easier to find, but more likely to be recognized by Googlebot.
These are just some of the white hat seo strategies that can improve rankings. Of course, not all SEO strategies will produce the same results. One that works well for one person might not work well for another. But using different methods can increase the likelihood of your website appearing on the first page of Google and other search engines.
Another way to improve rankings is to make sure your site contains relevant keywords. Keywords should be in a long-form content that is descriptive. Long-form content contains information and are usually written about one subject. In SEO parlance, these are called “keywords” or “keyword phrases”. Good examples of long-form content are articles, directories, newsletters, and web logs.
Also, avoid keyword stuffing. This is the practice of using hundreds of keywords in a single Web page. Many website owners who want to get high rankings stuff their pages with as many keywords as they can. This strategy actually lowers their page rankings since these websites use keywords that are not relevant to the site.
These are just some of the SEO best practices that can help improve visibility of your website. They can also reduce the impact of penalties. Because penalties are a great threat to your ranking, you have to do everything you can to avoid them. Do your best to get more organic traffic to your websites and to be more visible on the Internet. Do these things well and you can easily become a SEO super star.