If you’re new to Internet Marketing or if you’ve been around for a while, then you’ve probably heard the term SEO audit tossed around. What is an SEO audit? Why should I hire a professional to look into my web pages for errors? What are the main points to look for when doing one?
First of all, SEO audits are designed to identify and fix any errors that may exist within your pages. Unlike traditional site audits, SEO reports will focus on the most common and noticeable areas that competitors are targeting. Unlike competitor reports, SEO reports will not be about adding keywords to every page and hoping that it will work. Unlike competitor reports, SEO audits are not necessarily about re-packaging old information and making it work. Rather, they are designed to find and fix errors that may exist within your pages, such as missing links or duplicate content.
An SEO audit focuses on the major components that make up SEO, which include content, link building, and ranking. The first two components (content and link building) are obvious. They are the backbone of your SEO efforts. If your page lacks relevant content, has poor keyword content, doesn’t have many links pointing to it, or has broken links, then it’s clearly lacking in ranking. To remedy these issues, you’ll need to either increase your inbound links (which will help in the ranking), or fix your content so that it provides useful information to your readers.
Another aspect of SEO is backlink building. Backlinks are important for ranking, because Google uses the number and strength of links pointing at your page to determine how high you should rank. A great way to build backlinks is through the use of an SEO software tool called a backlink manager. This tool will create backlink profiles for you that are linked to your website by other websites and webmasters. You can then monitor these profiles and change the ones that you don’t like so that they have less of an effect on your rankings.
Another key feature of an SEO audit is to find out what Google is looking for in terms of search engine optimization and reporting. Google is notorious for having a lot of code on their sites that they do not reveal, which means that you have to rely on third-party tools such as Google Analytics to find out what features Google is using and whether those features are working. Google analytics is probably the most popular and best SEO tool available on the market.
A good SEO audit also takes a close look at the backlinks you have on your site. A backlink is a link from another website to your own. If you have a lot of them, you are said to have too many competitors because they will effectively be “blinding” you to rank badly. A good SEO audit will look at how many links you have on your site and how many of those links are quality backlinks. The audit will also check to see if any of your anchor text links are suspicious in nature.
Finally, a good SEO audit also makes sure that you include all the key features of a high quality service. Google is always trying to find new ways to deliver good customer experiences, and this extends to their search engine rankings. Google looks for clear user experiences, and they want to ensure that they are delivering the best experience possible for customers to maximize the chances that they will purchase a product or service from them. This is why most major search engines have a free trial period, because they know that if they give you access to a large audience, you will convert it into leads, which means you will get more sales. So an SEO audit helps you stay on top of the game.
Keyword inbound linking, internal link building, and website linking all go towards increasing the ranking of your site in Google’s search results, but they do not provide the whole picture. It is therefore important to look beyond the rankings to make sure that you are offering value to your customers. Through site audits you can make sure that you are building a solid reputation for yourself as an expert in your particular industry. You can also enhance the effectiveness of your keywords and links with the help of experts who can optimize your web pages for the specific requirements of your industry.