SEO Audit – Why it is Important
An SEO audit is the procedure of examining how well your site relates to accepted best practice practices for search engine optimization. The primary aim of the audit is to pinpoint as many fundamental issues impacting on organic search ranking as possible. The SEO audit will identify:
On-Page audit involves an analysis of the on-page aspects of your site. This can involve anything from title tags to Meta tags and even keyword research. The on-page audit typically does not include data discovery or ranking tests. Rather, it’s a more generic or descriptive analysis designed to highlight potential SEO problems. Typical results of an on-page audit include:
Competition analysis reports a general overview of keyword analysis and competitive intelligence. Keywords and competitor analysis is a very important part of an SEO audit. This is a great way to find out what keywords and other key terms your competitors are using. A competitive analysis usually includes competitive intelligence findings, competitor analysis, competitive and keyword positioning data. It is also a great way to find out about any current or emerging competitorries.
The competitive analysis is really an extension of the on-page audit. The goal of the competitive SEO audit report is to learn more about current and emerging SEO problems. Unlike the on-page audit, this analysis is more generalized and looks into several areas related to keyword analysis, link analysis, website design and optimization, and competition analysis. Generally speaking, most SEO audits focus more on competitor analysis rather than competitor analysis itself.
On-page audit focuses on details that pertain to individual pages within your website. Google looks for certain elements throughout your site, such as your header, title, keywords, and Meta tags. The goal of on-page analysis is to learn how you could make changes to enhance your website and provide better overall optimization results. It looks closely at all of these areas and tries to find and resolve any weaknesses in your overall optimization strategy.
On the other hand, a Google keyword research tool can give you a general idea of your competition as well as specific searches that are associated with your chosen keywords. A good tool will be able to give you a high level of precision, as it will give you a list of both the exact searches and the phrases that your competitors are using to optimize their sites. In general, a Google keyword tool can give you an idea of how well you’re doing for keyword analysis, keyword placement, and competitor analysis. By comparing your own data to the competition’s data, you can see where you may need further adjusting or tweaking of your site.
Competitor analysis reports more specific information on individual page issues for your particular niche. In here, you will get the exact statistics that your competitors are getting. You will see how they have optimized each of their individual webpages for key phrases, their backlinks, links from other sites, search engine ranking, and even more. This is invaluable information that can prove to be extremely helpful when you’re trying to improve your own SEO strategy or start your own SEO audit.
If you’re a company that has not done any competitive or market research on your own before, you might want to consider doing so. Doing so will give you a chance to figure out your business’ true competition and how you can position yourself to gain an upper hand. While performing a SEO audit, it’s important to compare your current marketing strategy to your competitors’ as well as how you are implementing it. A comprehensive and in-depth study of your competition can help you fine tune your business and ensure that you’re making headway in all aspects of internet marketing.