SEO Audit: Why and How it Needs to Be Done

If you want to know how to make your page more SEO friendly for Google and other search engines, an SEO audit is the answer. An SEO audit will provide you with a comprehensive overview of your current search engine optimization efforts and help you identify areas for improvement. If performed properly, SEO audits can benefit your company by improving search engine rankings and visibility. In order to be successful, however, you must ensure that your page is presented in the best possible manner.

SEO Audit

A thorough technical SEO audit should identify all of your web pages’ on-page SEO functions and assess each one. A good way to assess what you have is to develop a technical SEO audit checklist, which helps you systematically assess your site s performance over time. Each page should be assigned a score, ranging from a “pass” to a “fail.”

The first area that should be examined is the visual content of your site. Visual content includes but is not limited to, images, Flash presentations, videos, and other visual content that your SEO firm uses to optimize your site. These components can greatly improve search engine rankings and visibility. In addition, certain visual content features such as animated images or video can be quite beneficial when implemented correctly, and they can also be challenging to optimize. Some SEO firms use specialized tools and software to optimize their sites for visual content, which can greatly improve search engine visibility and ranking. However, in many cases, even these techniques can be somewhat challenging to optimize.

Another important area to examine is the keyword density within your web pages. Many companies underestimate the importance of keyword density, and often overuse them. In reality, a high-quality SEO service will understand that keyword density is only one component of successful seo, and that overall web design is just as important. Using keywords in large quantities is fine; however, a high-quality service will make sure that your page content has enough high-quality text to support a meaningful keyword intent and proper keyword density.

The content of your site – both in the HTML elements, as well as in the source files, such as script tags and styles – is just as important when optimizing your page as keyword density. For example, if you have an image gallery on your home page, the HTML elements should have a descriptive alt tag that names the gallery itself. Likewise, all images in your gallery should be named properly with a descriptive filename. Also, page titles, meta tags, and page titles within images should be descriptive, as well.

The quality of links – in both site pages as well as within your website’s source code – is another important factor that many search engines look at when determining page ranking. It’s common for search engines to rank site pages according to the number of inbound links they find. For this reason, it’s important to examine the quality of your link partners and to make sure that they are not keyword stuffing. For example, instead of naming your link partners as “Bob”, try naming them according to what the page name represents (i.e., “Bob’s Online Shop”. You want to avoid keyword stuffing because search engines will think your site is trying to trick them into thinking your page is meant to be a keyword itself.

Finally, even after the SEO audit has revealed everything that needs to be known, it’s important to have a process in place for monitoring the progress of your optimization. Sometimes, SEO efforts can take a while to really show results. Google, for example, may report your site’s SEO status monthly. In addition to checking the status of your page, you’ll want to also monitor your inbound links and keyword density to ensure that your efforts are providing the type of traffic that will boost your search results. Monitoring your SEO progress will let you see how well you’re progressing and will help you understand what components of your page optimization are producing the desired search results.

If you aren’t familiar with SEO, it’s time to learn. Search engines aren’t going to magically fix any problems you’re having with your optimization; in fact, most issues will require external help. However, with a little bit of knowledge you can improve your page titles and meta descriptions, your internal linking structure, and your off page SEO efforts. Keep these things fresh in your mind throughout your SEO audits. You can create a lasting marketing plan that can generate increased traffic for years to come.