Basically, SEO Audit is the method of changing and improving a site’s online relevancy in search engines. This method usually covers several major components of a site such as website architecture, content-related matters, indexing, keyword research, social media optimization and backlink building. To achieve this task, a team of experts researches and analyzes the information of a particular site to make sure that it has high search engine ranking. These experts create reports after thorough research, and through this, web owners can determine if their site is doing well in terms of search engine optimization.
SEO Audit is important because these audits help in the prevention of the possible negative consequences of a site’s poor or improper optimization. A low page rank may bring you to a lot of competition not just with other websites, but with your specific site as well. If a competitor ends up targeting you, it will be quite difficult for you to break into their market or target your audience. Thus, it is important to focus on optimization strategies that will allow you to compete against the top sites in your industry.
For the purpose of SEO Audit, different types of reports are often created. In fact, all the reports created by a team of professionals are called audits. Each type of report has its own purpose. Some of them deal with search engines while others provide you with reports on competition. However, there is one common thing among all SEO audits.
All the audits start with a keyword research. The purpose of keyword research is to know the most effective keywords used by competitors to attract users to their sites. They use a variety of tools and software to gather this information. In addition to that, they also perform competitor analysis to know what they should do next in order to succeed in their campaigns. This is important because sometimes, companies forget to analyze their own campaigns and continue to rely on the work of their competitors and search engines.
Another SEO Audit Tool is website audits. Website audits are done to check whether your website has been optimized properly. The SEO tool uses various techniques and software to evaluate how your website measures up compared to the competition. While the website audit itself is not that intensive, it does help you see where your website is lacking and where you can do something to improve your website. Another advantage of website audits is that they can give you ideas on what to include or maybe even what not to include in your website in order to improve it.
A third tool used for SEO audits is a linkody or Buzzstream. The linkody is a complex piece of software that checks the link structure of your website. It compares the internal structure of your website with the external structure of websites in terms of the incoming links. While this tool is more complicated than the other two, it is more effective as it can detect any problems with your link structure such as duplicate links, gaps in link structure or miss-positioning of links.
The last SEO audit tool is a search engine query analysis or search engine visibility analysis. This is an extremely in-depth audit that closely examines the behavior of your target audience when searching for your keywords. The search engine query analysis can determine if your target audience is able to easily find the information that you have provided on your site. For example, if your target audience cannot easily find the information that you have on your site within the first two pages of search results, then you need to make necessary adjustments in your website design.
SEO audits can be performed manually using various methods. There are many keyword research tools available on the internet to help you perform keyword research. You can also use these keyword research tools to generate comprehensive keyword reports. However, manual SEO analysis takes longer and requires thorough understanding of how search engines work. If you are planning to hire a search engine optimization company to perform an SEO audit on your website, you should first perform a keyword analysis yourself to help you understand how the search engines work.