What exactly is an SEO audit? Tools and Methods used. The First Impression. Search engine optimization and crawlability.
Having a properly constructed, optimized website with optimized pages will most likely increase the chances of your site being discovered when potential customers are looking for the services, goods, or experience you provide. A reliable tool used in an audit involves creating reports on organic keywords. These keywords come from your internal SEO tools as well as from checking competitor websites that have a high page ranking. When you identify which keywords are bringing in the most traffic to your site, you can begin to tailor your marketing efforts to attract those visitors.
Keywords should not only be chosen based on popularity, but also on how frequently they are searched. The number of search engines that rate your site will also be useful in determining which keywords to use in your organic traffic marketing campaigns. There are a variety of tools available to help you do this research. Google Analytics is one such tool. This free tool provides detailed information about who is visiting your site, how they found your site, and what pages they view. You can view your keywords, keyword phrases, organic traffic by country and state, and even search engine results pages.
Other popular SEO tools include SpyFu, ComScore, and Yahoo! Organic Ranking. All of these tools can provide you with valuable information about what your competitors are doing to achieve high search engine rankings. It is important to remember at this point that the data provided may not necessarily reflect what is being displayed in organic traffic reports. These reports are more geared towards helping you identify opportunities.
Now that the list of keywords for your SEO audit has been assembled, it is time to begin your analysis. Start by reviewing the keywords that have the highest number of searches, as well as the number of competitors who are targeting those same keywords. This information will allow you to determine which of your competitors is under-performing and will also allow you to pinpoint areas in which you can make adjustments to improve your site health.
Next, it is important to identify your main keywords, as well as those keywords related to your industry. A keyword analysis is useless if you do not have a list of keywords to optimize. It is also necessary to identify all of your competitors for analysis. As mentioned before, it is very important to review the keywords that are ranking well in Google’s organic search algorithm.
Finally, it is important to review the quality score of each of the keywords on your list. If your competition is using similar keywords, but your quality score is much lower than their quality score, it may be necessary to revise your strategy. In addition to lowering your quality score, if you repeatedly use the same keyword in your optimization efforts, you will also be devaluing your site. It is imperative that your SEO efforts reflect both the quality of your content and the quality of your links.
The above SEO audit strategies will help you understand how to perform an effective SEO audit. You should always strive to maintain a high standard of overall content, while simultaneously optimizing your links for higher rankings in the search engines. Once your site begins to show the quality of content that you are capable of producing, you will begin to enjoy a noticeable increase in your search engine rankings. This process is not quick to occur, but it will surely pay off when your site begins to draw more visitors. As with any other marketing endeavor, SEO requires diligence, focus, and patience.