SEO Audit – What is It and Why Should You Do It?
SEO audit is the process of reviewing and analyzing your website’s traffic, performance and user experience. This can help you in making important changes and improvements in your page content, page layout and design and keyword density in your web pages and domain names. The audit process helps in eliminating duplicate content, broken links, missing keywords and other potential site issues. The purpose of the audit is to ensure that your page contains the most appropriate and high-quality content that is most relevant to the theme of your site and best represents your business.
Here is a list of everything that will be covered in SEO audit: Crawl the entire site. Find technical issues & errors. Test your landing pages. Learn from your competitors. Optimize your Meta tags & keyword density.
One of the biggest SEO problems and errors is missing or invalid meta description and canonical URLs. These are vital components of an SEO friendly website that provides information to the search engines about the page. Missing keywords in a meta description is like throwing a handkerchief at a big painting and leaving it out-the description will not be read, and the link to the painting will not be created. Similarly, if the meta tag or title is missing from a page or has been omitted completely, the page is not considered as a valid page for SEO.
A complete SEO audit should include crawl rate, average URL length, first result, maximum depth first result and last result. This should be done on each and every page to determine how well your pages are optimized for search engines. You should also check your website’s sitemap. Google also provides a sitemap for users.
Meta description, meta keywords and key words are vital SEO factors that must be included in your site. But you must ensure that you use all the right keywords and key phrases for each web page. Some web developers miss this important step of creating unique content for their web pages, resulting in keyword stuffing which is totally bad for your ranking. There are many tools available that allow you to identify duplicate content, and in case of any doubt about keyword stuffing you must remove these web pages from the index and make sure you put in only original content.
Another SEO technique that can help you get better SERP positions is the on-page optimization. The on-page optimization has two sides. First of all you need to create a good copywriting for your pages. The copywriting should be such that it will grab the visitor’s attention and compel them to take immediate action. Another crucial SEO technique that is often ignored by many companies is internal link building.
Proper page title tags and meta descriptions are yet another key element in the on-page SEO strategy. A lot of companies have a lot of trouble with the creation of good page titles and meta description. Many believe that this part of the SEO process is unnecessary, but this is absolutely true. Good meta description should be able to provide enough information about the page to make the visitor decide whether they want to click through or not.
Last but certainly not the least, you should improve on-page SEO ranking by making full use of keywords. Keyword research tool is a free online service offered by Google. You must make sure you include the right keywords and key phrases in your title, meta description and body. If the above SEO tips are followed, the above-mentioned SEO strategies will go a long way to help your page’s ranking factor increase.