SEO audits, also known as search engine audit reports, are important business tools used by most major search engines. An SEO audit is basically the process of examining how well your site relates to accepted best practices for online ranking. The main goal of this audit is to identify as much underlying technical issue as possible with an eye toward improving search engine optimization. The SEO audit generally will reveal:
o Keyword analysis. This is the first component to a complete SEO audit. The keyword analysis performed on your site reveals the keywords and key phrases that bring in the most traffic. It also shows which of those terms is most likely to be profitable. Keyword analysis reports can reveal a surprising amount about your actual search engine traffic, giving you an idea about where your traffic is coming from and what pages of your site are attracting the most activity.
o Competition analysis. One of the biggest reasons that search engine optimization fails is because of a lack of competition. A thorough SEO audit allows you to determine just how many other webmasters are optimizing their websites for the same keywords. A comprehensive competition research report can help you identify key opportunities for improvement. You can then work towards addressing any problems with keyword optimization.
o Keyword competition study. A keyword research tool can help you pinpoint keyword phrases and key combinations that have the most potential for search engine growth. These tools allow you to examine the competitive results for each of the keywords you are targeting. They also let you compare your current situation to competitors’ positions, giving you the opportunity to fine-tune your site structure and strategies.
o Technical audit. Similar to the keyword analysis report, a technical audit allows you to investigate how your optimization efforts are performing against your forecasts. Technical audits typically focus on the functionality of your backlinking system and search engine submissions. You’ll want to make sure these components function as intended and that you have the technical infrastructure in place to deliver high-quality SEO results.
o Website audit. The most effective audits look beyond the surface of performance. They dig deeply to look at the internal workings of your site to determine why you’re not getting the traffic and sales you want. This kind of website audit also lets you see your search rankings and how you fare among major search engines. A website audit can provide valuable insight into why your page ranks are low or why your rank fluctuates so much.
These audits also give you valuable insight into the major SEO trends that may be influencing your traffic. These trends include such elements as the inclusion of Meta tags and FLASH. Meta tags and FLASH are using to provide search engine spiders with information about the content of a web page. If these tags and FLASH are missing completely, a search engine might not give your page a good ranking. Other SEO trends that are worth looking into include the use of Sitemap generators and error messages. These factors can cause ranking delays in a number of different ways.
An SEO audit can provide a number of valuable insights into your website. The best SEO audits will go far beyond simple on-page technical examinations. They will dig deep into your website’s user experience in order to determine what your users are actually looking for. By doing this, you can ensure that your optimization efforts are giving your users exactly what they want when they make a search.
SEO audits are usually conducted by specialists who work on Google’s search engine teams. This means that every aspect of your website has been examined, from the links that point to your site, to the crawling speeds of Google’s internal bots. A thorough on-site audit will also include testing your site’s crawlability, the performance of its internal SEO tools, and an assessment of your link popularity. All of these things can have a big impact on your search engine rankings.
On the flip side, a search engine’s audit helps you improve your off-page strategies. Search engine optimization, or SEO, is all about increasing your page’s visibility in search engines. A good SEO audit will examine your keywords, your titles, Meta keywords, and keyword density. These things can make or break your ranking research.
Meta keywords and backlink analysis can be done by most web developers. However, not all of us are skilled copywriters. SEO audit is a great way for the average webmaster to learn how to write effective Meta tags and to make the necessary adjustments to their backlinks. Most SEO audits will also include a deep dive into keyword competition analysis. An effective SEO audit can take several weeks or months, depending on the scope of the project and the complexity of the issues at hand.