SEO audit is an effective way to assess the current status of your SEO (search engine optimization) efforts. As such, it will give you valuable insights into what needs to be done in order to improve your current SEO situation. The main objective of this article is to share with you some important tips that you must take note of while conducting SEO audit so that you can get the most out of it.
The first tip is to conduct a structured data analysis before beginning an audit. SEO audits are often conducted because they need to be conducted on a regular basis. A structured data analysis will help you see the overall trend of your keywords. This will help you easily identify problems within your SEO campaign if any. You can also use this analysis to check for any discrepancies.
Next, make a list of all the reports that you will need from the report. Some of these reports include the following: organic traffic, competitor analysis, link analysis and user submissions. Make a list of the search engines that you are targeting and check their reports regularly to make sure that you are complying with their guidelines. Do not ignore links that appear on the results pages. A lot of companies have made a mistake by ignoring these links and this is usually what causes the negative reports on their SEO audit.
Also, an on-page audit should be conducted in conjunction with an XML sitemap audit. The two are different yet complementary SEO tools. An on-page audit will help you check for XML meta tags and the root element of your website. An on-page audit is more thorough than an off-page audit because it is conducted right from your browser.
One of the most common technical audits is also known as the content audit. This involves checking for duplicate texts, checking for usability and creating a site map. For this audit, the developer first analyzes the code to find out if there are any issues with coding, HTML coding, URL structure and other issues that can be related to your site’s structure and navigation. If you have a comprehensive site map, you will know exactly where you are on the page and you can easily navigate to different pages and analyze each of them.
SEO audit is also called manual audit. Although it is faster to conduct, it does not provide as much information. Therefore, it is recommended that you compare the results from a manual audit with the results of an on-page audit before using one in your decision making process. In a manual audit, you may only get a single page results which is usually useless. Also, you will only be able to view the report that was generated by the software that generated the report. With an on-site audit, you will be able to view the entire site so you will be able to analyze all the pages properly and find out where the problem lies.
Another difference between these two audits is their approach and the results that they generate. On the user experience audit, a person just logs into the website and can see how visitors experience the website. They are looking at the quality of the website and identifying what users’ needs are so that they can make adjustments on the design or the functionality. There are more things that should be considered under this type of analysis such as the search engine optimization and competitor analysis, market competition analysis and other factors that affect the user experience.
The process that you will follow when conducting a search engine optimization audit is basically the same with the user experience audit. You will just focus on the quality of the website and identifying how visitors experience it. However, you should use the complete action plan when you are conducting both kinds of audits. This action plan will include a strategy for competitive analysis and link building, implementation of strategies and a monitoring and review process.