SEO Audit – Simple Way to Optimize Your Website
You may come across various terms pertaining to SEO audits and related strategies. In this article we will talk about the basics of what an SEO Audit is and how it could help your online business. SEO, which stands for search engine optimization, is a process where you improve the visibility of your website in search engine results, thus boosting traffic and profits.
There are various ways in which search engines like Google identify good websites and bad ones. They perform certain tests and look at factors like link popularity, internal ranking and also the amount of time a particular page has been on the SERPs. These factors determine the position of the page in the SERPs or Search Engine Result Pages. In case there is a problem, the first step that is taken is to analyze the problem areas and find out a way to correct them. For instance, if there is low link popularity then a good strategy could be adopted to increase the link popularity.
It is important to keep in mind that every time a user types a search query in the search box, then the search engine sends a spider, calledbot, to crawl all the web pages. The robot locates all the web pages and then indexes them based on the keywords given by the user. It locates the page that contains the relevant content and copies the relevant meta information from the web page. Meta information includes meta description, title, H-tags and keywords. A quality SEO audit makes sure that all these meta information are correct and there are no broken links. This will result in better search engine rankings.
Most webmasters do not bother about SEO’s other than fixing the on-page optimization. However, this is an integral part of SEO as it determines the fate of your website. Many of the problems that arise are due to the loss of SEO’s relevancy and importance. If some one tries to navigate to your website and he does not find anything interesting, he will conclude that your site is not relevant for what he is looking for.
A proper SEO audit also helps in identifying the missing backlinks, duplicate domains and misspelled domain names. All these factors have a negative impact on the ranking of the website. The only way to avoid all such complications is through proper seo optimization. In addition to that, you can also perform tests to check your website’s reaction to the popular search terms.
In the past, SEO was mainly performed manually. However, now there are various tools and softwares which enable one to identify missing and broken links, detect URL shortening and detect broken domain names etc. These tools are available free of cost and one can use them to analyze the internal structure of the website, web pages and identify the missing links and misspelled domain names etc. Apart from that, you can also analyze the keywords and backlinks used by the competitors.
To complete your SEO audit, it is recommended that you should identify which keyword or key phrases are being used by your competitors. With the help of the search console, you can identify the search keywords and backlinks and can also analyze them for your website. This will provide you a clear picture about how much attention your website receives and whether it receives it well and efficiently. It will also help you identify the weak areas and with that improve the on-page optimization.
One more important task of SEO audit is to analyze the social media strategy. You can identify the most searched keywords related to your business and you can make efforts to rank for those keywords. In order to rank for the search terms with low competition, you can choose the popular keywords with less amount of searches. Also, you should focus on those social media accounts that show organic traffic. With these SEO tips, you can surely get good results for your website and you will be able to increase your brand visibility and your website’s traffic too.