What is an SEO Audit? An SEO audit is a thorough examination of a website’s search engine optimization and overall visibility. The SEO audit identifies all defects in the website and their potential solutions. An SEO audit can also identify opportunities for improvement in website functionality and user experience. The SEO consultant can conduct an SEO audit to determine whether your site is optimized for key phrases, or for competitive keywords.
How does an SEO audit work? First, the SEO expert conducts a search to find out what keywords are being used to find your site. Then the SEO expert makes sure that these keywords are properly used in the copy – making sure to capitalize on both the first and last words. Finally, the SEO consultant conducts a keyword research to make sure your content is optimized for these key phrases.
Why is it important to conduct an SEO audit? Conducting a keyword research gives you a clue into the weaknesses in your site. If your target audience can’t find your site because it is missing key words, then you’ll have a problem. These days, there are billions of websites on the internet. Finding a single one that has a high page ranking is nearly impossible.
So how do you know if you’re getting a successful audit? First, check your web traffic stats. Google Analytics will show you how many unique visitors you receive, as well as how many of those visitors are new. When you see a drop in web traffic, you may want to look into fixing your site. Google provides tools for tracking successful and unsuccessful SEO audits. It’s very helpful for you to get a hit counter and search console reports.
Another thing you should look at is your meta-tags. See what keywords you are ranking for, as well as a list of keywords your competitors are ranking for. Sometimes, even if you’ve been optimizing for your targeted keywords for months, you’ll still rank low in search engine results. Don’t be discouraged! Sometimes, you just need to tweak your meta-tags.
For your SEO audit, you will also want to do a performance analysis. Ask yourself how accessible your website is to users. Is it easy to navigate around, or is it confusing and hard to find your way around? If it is hard to find the information you need to fix issues, you may want to move on to a different SEO firm.
The next SEO audit step is to request access to Google’s crawl logs. You can get this from Google’s main dashboard. Go to Content and then Crawl Analysis. This will give you a better understanding of your site’s state within Google’s indexability. If it is difficult to find, or if your site has moved from its initial index to crawling on the first step, this may be a signal that your site is outside of Google’s scope for indexing.
Now that you understand the basics of SEO audits, you can decide if you have a problem with your website or not. It’s possible to fix problems in your site, even if you aren’t having a problem with indexability. Sometimes, there are just too many keywords in your URL, or the keyword density isn’t ideal. However, if you’re targeting very specific keywords, you might want to check out the SEO of your competitor’s sites to see what their successful audits seem to find. If you don’t think you have a problem, then it is time to start working on your site so that you can make it as easy as possible to find the correct keywords.