If you are new to Internet Marketing or have just recently started a new business, you should have already performed an SEO audit to help you understand your web pages and their link building campaign. By fully comprehending your page’s SEO status you will better be able to assess its effectiveness and the amount of time you need to devote to it. Once you understand what an SEO audit is all about, it will make a lot of sense as to why you need to perform one. Below is a quick description of what will hopefully be covering in an SEO audit.
First, here is a list of what is going to be covering in an SEO audit: The basics. Find errors & coding errors. Analyze your keyword usage.
Now that we have got that out of the way, let’s take a look at what you can expect during an audit. You will first see your site’s layout, how it displays in SERPs (search results), what type of search engine results shows up in SERPs (search results), how many people click through from the SERP (search results), and any other important metric that could have an impact on your business. You should also check to see if there are any problems relating to your meta description and title tags. You want to know exactly what Google thinks about each element in your page, and you should compare your current ranking to your competitors’.
Once you are done with that, you will also have to address issues relating to keyword stuffing. As we said before, Google and other search engines penalize this activity by decreasing the rank and/or removal of the pages. Keyword stuffing can decrease your page’s ranking as well, and you do not want to create content just to fool Google. We strongly suggest that you hire a copywriter or SEO consultant for this purpose.
Now that you know the basics of SEO, let’s look at the actual experience that a professional SEO consultant will bring to the table. First off, they will assess your current ranking and see what you need to improve upon. After this, they will begin work creating content to improve your rank and increase your traffic. This includes creating new keyword rich pages to target your target audience, writing press releases, analyzing your competitor’s websites to identify any keyword optimization loopholes, and much more.
Next on the agenda is testing your page speed. If you are seeing a noticeable difference in page speed, or your SEO analyst can’t explain why, then your SEO expert might want to run some tests to measure the difference in page speeds. Sometimes, the difference between a fast page and one that are crawling slowly can be as much as 10% of your ranking. You don’t want to be penalized for something that can be improved! A fast page allows users to browse through your site easily and quickly, getting instant results.
Another important aspect of page performance is tracking your bounce rate. A bounce rate is how many users actually land on your page after clicking through your website’s header or banner. The better your bounce rate is, the more likely customers will stay on your page and return later. It’s important to find out where your bounce rate stands so you can improve it with page optimization changes or by customizing your website further.
Finally, you’ll want to look into your keyword research. Your SEO analyst will tell you that keyword research is the foundation of any successful campaign. Not only does keyword research to determine which keywords and phrases will bring you the most visitors, but it also tells search engines what your specific audience is looking for. For example, if your target audience is aged 18-to 34, the keyword research will tell search engines what types of ads will convert the most visitors into paying customers. Choosing the right keyword research service can help you make huge SEO improvements in little time.