SEO audits are becoming the norm in recent years as businesses try to improve their search engine optimization practices. If you are a small business owner who is still trying to figure out whether or not you need a professional SEO service, take a look at this video before you decide. Before you get started, though, it’s important to note that even a thorough SEO audit isn’t a guarantee that your company is currently performing at its best. So, what should you do next?
When it comes to SEO, there are two types of audits that you can perform on any given website: keyword and page level. Keyword audits, as the name suggests, look to see how much search engine optimization has been done for each keyword phrase on your website, and what percentage of that keyword list is in circulation on Google. On the other hand, page audits look at the structural elements of your site. For example, have any internal or external directories were created, and are these working properly?
Many small businesses make the mistake of believing that keyword stuffing works and is SEO. However, keyword stuffing will only benefit you at the very surface. To benefit your SEO, you need to create high quality, useful content for each page on your website. SEO can be more complicated than many people believe, so don’t think that simply writing lots of keywords will do the trick.
You also need to have a good understanding of how Google views the HTML code of web pages. Basically, Google looks for two things when it comes to ranking web pages: meta tags and headings. Meta tags describe the text that is contained in the webpage title, while headings describe the visual appearance of a web page. Basically, the more relevant your web pages are to keywords used by searchers, the higher they will rank. Therefore, it makes sense to pay close attention to both the meta tag and the heading tags, but not to overdo it with either.
Another important part of on-page SEO is the title tag. The title tag optimization is what makes sure your keyword phrase is actually displayed when a user types in a search engine query. It’s important to optimize your title tag because search engines, and Google in particular, value the first few sentences of your title tag. It’s also worth mentioning that you should never use words or combinations of words that searchers might not include within their search. For example, if you are trying to promote your website with the term “fishing gear”, you should refrain from using fishing gear as your title tag keyword because most people would not include that word in their search.
One of the biggest challenges when it comes to SEO is to gain an understanding of how users perceive various elements of your website. For example, it can be difficult to position a photo image of your product in the top left corner of a page because people perceive that order. Likewise, there are certain user signals that are viewed as negative, such as videos that begin playing immediately and contain content that is very off-putting. Users do not care for these things and they can negatively impact on your ranking. Therefore, it is important to recognize how user signals impact on your page ranking.
In addition to understanding user intent and page optimization through Meta tags and title tags, it is also important to understand your target audience and create pages that are not only useful to your target audience, but are also clearly visible to search engines. For example, you may think that creating a blog is a good idea because you want to post useful content on your site, but if you are targeting the wrong audience, you will be wasting valuable SEO efforts. You should ensure that your pages are visible to search engines through relevant keywords and keyword phrases. In addition to this, it is also important to create pages that are clearly attractive to visitors and that have high-quality content that is written primarily to attract targeted visitors. These things can make or break your page rank.
SEO is not a one-time process; it is an ongoing process that must be maintained in order to continue to achieve high page rankings. It is important to understand the purpose of each individual page so that you can properly optimize your pages based on the goals that you have for the site. Additionally, you should monitor your keywords to ensure that your keywords are not being abused. Finally, it is important to remember that while many companies may offer SEO consulting services, the success of your site is dependent upon you keeping up with developments within the industry. Therefore, it is up to you to take charge of your SEO and perform regular audits to ensure that everything is running smoothly.