A good way to ascertain what you should be focusing on for your upcoming SEO audit is to develop a comprehensive technical SEO audit checklist to pinpoint your site’s health. We’ve all made it through that time-consuming Google audit and thought we were done. Then the next page would come up and you’re faced with the same problem, only this time you’re faced with the entire search engine marketing landscape, and you don’t have a clue which page you should be working on.
So if you’re in that position, how are you supposed to know what to work on? How are you supposed to know how many keyword phrases per page should you be optimizing? What is the frequency by which you should post blog posts? And what search engine optimization method should you be focusing on?
It can be confusing when you think you know everything, but it’s even more confusing when you think you have done everything and are still not getting the results you want. This is precisely why it is important to spend time auditing your core web vitals – your page experience and user experience. For example, if your page is filled with ads, your meta tags, headers, alt image text, and keyword density, you may not be getting the kind of rankings you want. You may not even be getting conversions – a conversion occurs when someone clicks on your link from your website and fills out a form, fills out a mailing form, or purchases something from your merchant partner.
So what is the most important part of SEO? That’s easy. That’s the title tag, which is Google’s first look at your page. The title tag optimization is the most crucial aspect of SEO, as Google provides more authority to the top pages of your site in its results. Without high relevancy to the keyword being searched, your page will not rank well. However, it is also important to ensure that the title tag does not misspell your target keyword.
A misspelled keyword will do nothing for you. However, a keyword that is useful to your visitors will get good results in search engine rankings. Now, let’s look at some of the other aspects of SEO, which include off page factors and on page factors. The off page factors include links your page has from other relevant sites. These links will not only help to boost your page’s rankings in the SERPs, but they will also help you generate relevant traffic.
On page factors include using informative keywords in your content and linking to other valuable resources on your site. An excellent SEO technique is writing an informative article about your target keyword, cross referencing it with similar terms that are also highly relevant to your topic. For example, if your target keyword was paleo diet, you could write an article about paleo diet recipes, paleo diet food list, paleo diet lifestyle, paleo diet information etc. These articles will give you great organic exposure and you should be able to rank very well for your main keyword.
Another important aspect of SEO is the use of anchor text links. Anchor text links are hyperlinked words within your page content that will take your visitors to another page on your site (or domain). They can be used to link to articles, blogs or other related content. Using anchor text links will maximize your SEO results and you will need to ensure that you have chosen your anchor text links carefully. If they are poorly chosen, you will not only lose your visitor but all of the valuable SEO juice that you got from your SEO audit.
SEO audits are all about finding ways to optimize your web pages and your SEO efforts. There are various tools and software available to help you find the best way to optimize your site. You must use all of them and must test and tweak everything to find the most successful approach. When you do this, you will achieve the best possible search engine ranking for your primary keyword phrases and you will generate organic traffic to your web pages.