SEO Audit is a critical component of search engine optimization. Organic linking and competitor reporting are the first two audit options available to site owners who want to understand their own performance and avoid making costly mistakes. Organic linking refers to the number of inbound links that point to a site from another site with similar content. Competitor reporting is the process of obtaining detailed information about the links that a competitor has provided to a particular site. Both organic and competitive linking play important roles in effective search engine optimization, but organic linking is the most influential.
SEO Audit will reveal your best 0-100 ranking. Backlinks from other sites to your own website are the main contributors to your overall domain authority ranking. However, if the organic report reveals a low Domain Authority ranking, then your site needs to invest further in a robust off-site SEO plan. It is possible that you may be working with a low level of link building organic links, but they may be from low quality, spam domains. If you take time to monitor the links that you are linking to, you will be able to detect the websites that are providing you with a high number of inbound links.
There are several free tools available to help you perform an SEO audit of your backlinking profile. One popular choice is Google External Keyword Tool which is offered free by Google. This tool can be used to reveal the full list of domains linked to your site and it also reveals the anchor text used to link to each of these domains.
This kind of audit could affect your off-page optimization efforts. If you are not aware that your link building campaign is affecting your rankings, it’s important to identify the areas of your campaign that could affect your performance. During the audit process you should identify how the links are being found and organized.
When you conduct a SEO audit, one of the main areas that you should focus on is the website design. SEO is highly interrelated to aesthetic appeal. For example, a poorly constructed website will be difficult to use. Poorly designed webpages often contain a number of broken links or are structured incorrectly. These issues can have a significant negative effect on the ranking factor. You should avoid such issues.
An SEO audit should also focus on the use of keywords. It is well documented that relevant, natural keyword research is the key to SEO success. In many instances, the use of off-page and on-page meta tags is insufficient to boost your page rank. An SEO consultant could make the difference for you by showing you how to use internal and external keywords to build your ranking factor. The use of proper anchor text placement and outbound links also contribute to the success of any site.
One of the best practices to be implemented during an SEO audit is the implementation of off-page optimization. This includes the use of meta tags, title tags, keyword research and analysis and the implementation of unique content strategies. The content needs to be optimized with keyword research, allowing you to dominate the search engine results pages. These strategies involve on-page elements such as meta-tags and titles. On-page optimization has become even more important due to the increased popularity of social media. Many of the social networks such as Facebook and Twitter allow users to share what they are doing with their friends.
Other best practices that should be implemented during an SEO audit include the use of internal links. Internal links are a great way to improve your site’s rankings. If properly utilized, internal links can drastically improve your page rank. A good audit guide will walk you through the process of identifying relevant internal links.