SEO Audit For Your Site

Organic linking is the foundation of SEO (search engine optimization). Organic linking allows sites to be easily found when people search for a related topic. Simple as that. Start by analyzing your website s SEO. The easiest way to accomplish this is with an organic link audit.

SEO Audit

Watch out for potential problems. For example, one way you might think you’re ranking well, may actually hurt your search engine optimization ranking. For example, sites with lots of videos often have low rankings in search engine results, because search engines like video sites to give high results in their search results. If you have lots of YouTube videos, then you need to make sure those YouTube videos are not all just the same.

Look at user intent. User intent is an important part of SEO, and it is sometimes overlooked or totally ignored by marketers. User intent is where the search engines determine what the user intended to get from the website, and more importantly, why they intended to get from the website. For example, if the user was looking for a particular product on a shopping website, then the user intent would be “buy this product” whereas if the user was just browsing, then the user intent may be “to learn more about this product.”

Black Hat vs. White Hat Link Building. As the name suggests, black hat link building is simply using dishonest or unethical methods to get your link onto websites. For example, inserting spam into websites, or just copying content from another website and passing it off as your own. White hat on the other hand is simply using SEO and anchor text links within the text of a web page.

Organic vs Paid Results. A lot of people think that organic search engine optimization (SEO) is all about backlinks and getting as many of those as you possibly can. The truth of the matter is that SEO shouldn’t be about how many backlinks you have, but rather about how many search engines (such as Google) actually rank your site. If you want to rank high on Google, then you need to get lots of quality organic traffic. However, there are many ways in which you can drive organic traffic to your site, such as pay per click advertising, through PPC ads, through social media, etc.

Schema Markup Language (SQL) corruption. Another common myth is that if you have organic rankings, then there is no longer any need to worry about schema markup. While it is true that the amount of SEO work you do will directly impact your search engine rankings, the amount of organic traffic you receive is also vital. There are many companies who will check your website for any potential mistakes, such as invalid database schemas. This can really affect your ranking.

No-brainer wrong linking practices. One of the biggest SEO myths out there is that you need to link to every page of your website. You’re right to link to the homepage, but you also need to link to all the other pages as well. In fact, you want to link to internal and external links in the copy of each article, blog post, etc. A lot of people make the mistake of including the same anchor text on every page (this is called overstuffing).

Website Promotion. This is an important aspect, and probably the most overlooked. Many people think that all you need to do is put a bunch of fancy links on your web pages, and your ranking will skyrocket. The reality is that search engines actually look at the quality of backlinks and their position in the SERPs. If you have a ton of high PR backlinks, you are going to benefit greatly from having good search engine positioning.