SEO Audit for Your Business
If you are not familiar with the concept of SEO, then you should know what an SEO Audit is before even begins. This will allow you to understand what it really involves. It can help you develop and implement best practice standards for your page. There is more to this procedure than just reviewing your code. Below, you will learn about SEO Audit Basics.
SEO audits or reviews are conducted by independent parties who verify that your site has achieved or passed a set level of quality in search engine optimization. Here is a short list of what is going to be covered in an SEO audit: Crawl through your site to discover crawler-friendly issues. Find technical issues & coding errors. Learn from your competitors.
A SEO audit focuses on identifying the presence or absence of key factors such as keyword density, title tags, meta description, images and other content relevant to your page. Keyword saturation is also important to the engine’s crawling algorithms. It is critical to ensure that your keyword density is not too high or too low. Search engines have a tendency to penalize low density keywords.
One of the most important factors to focus on is the implementation of internal and external link building strategy. Each page should include at least one internal link, and all internal links should be tracked. Also, most major search engines will penalize pages that do not follow correct link building policies.
Search engine optimization has two distinct areas: Off-page & On-page. The on-page process includes optimizing images and other content with meta tags and keyword density. The off-page process includes creating inbound links from popular websites and social media outlets. In addition to optimizing images and content for the search engines, your off-page SEO effort should also include optimizing your website for the search engines’ spiders. Many of the methods used by websites will have a direct effect on the search results.
For example, a site that optimized its landing page for a specific keyword would likely have a higher ranking than a site without a keyword optimized landing page. If a search engine sees that there are many off-page factors influencing the first result, it will send the user directly to the first result. The content within your web pages, links and titles are some of the most important off-page factors. If the information found on your first result page does not fit with what the user is looking for, they will continue to the next result page. Likewise, if they see the first result is from a website that does not match their keyword needs, they will move on to the next result.
It is important to ensure that your site is submitted to all major search engines. Most of the major search engines have internal systems to detect sites that do not follow their guidelines and send them to them for further review. If your site is submitted but not approved, it may cause you to lose valuable backlinks and traffic. As mentioned before, search engines use Url attribute values and anchor texts to help them decide where to rank your page. If your site has poor content, poor link structure or no redirects, the search engines will send you to the home page instead of your landing page.
All on-page SEO efforts need to include a landing page that contains relevant keywords. This is the page that the search engines will send the user to after they have finished scanning through the entire page. Although the initial loading speed of the page may not be noticeable to the user, if they click on an advertisement or text in the content and are taken to the landing page, then you have lost valuable traffic and ranking factor. So, in summary, all SEO efforts need to include a good landing page with relevant keywords in order to receive good search results.