SEO audits usually consist of a few different approaches to improving a website’s ranking. While the audit approach is one way to improve search engine optimization, it is important to also work on fixing any issues that could affect search engine rankings in the long run. If your website isn’t ready for an SEO inspection yet, it is never too late to make the changes that are necessary for search engine optimization and improve your websites’ page experience. With some basic SEO practice and tools, you can get started with your own SEO audit.
Before jump into the SEO audits process, there are some tools you’ll need to experiment with to help ensure that this whole process goes as smoothly as possible. First, tools needed to test your primary keyword phrases. By testing all of your pages against search engines like Google, Yahoo!, and MSN, you can tell search engines what your page is about. As stated above, SEO takes time, so don’t hit the ‘reset’ button until you’ve found everything working correctly. This will help you avoid making the same mistakes twice.
Another tool to check out in your SEO audit are the Meta keyword tags. In addition to telling search engines what keywords your page content and internal linking lists contain, the Meta keyword density also tells the search engines how to rank you. This is based on the percent of total keywords that appear in your page content. It can also show the percentage of total keyword phrases that appear in your source code.
The next step in your SEO Audit process should be to examine your site’s header tags. Check to see if the header tag names do not have keywords in them. Google looks for exact matches; that is, domain names with exactly the same name and which exactly match the domain name. If an exact match is found, the page is marked as having extra weight in search engine optimization. An empty header tag has no SEO value.
The final step in your on-page seo checklist is to perform keyword research and look for content related to your keywords. Search engines do not always give rankings depending on keywords. Sometimes a site may rank higher because it has a picture or flash instead of a keyword, and sometimes it may rank lower due to the quality of the links. To learn more about content and Off-Page SEO tools, subscribe to our SEO blog.
If you are planning to build off-page seo strategies like blogs, directories, and optimizing images, the last thing to check is Google’s Webmaster Tools index. By default, Google includes the most recent three versions of any page in their index; however, outdated pages are not indexed at all. To improve your ranking in Google, update your webmaster profile to include relevant links pointing to your new pages.
The most important part of your on-page optimization process is your meta tags. A meta tag defines the definition of the keywords on your website. Meta keywords lists can be found in the Google console. In addition to meta keywords, your meta description should also be completed and should include at least one keyword.
To increase the chances that your site will be crawled by Googlebot and featured in its search results, make sure that your meta description and title contain the keywords that will attract Google’s attention. It is also important to perform keyword research on your primary keyword. This will tell you what other sites are targeting the keyword you want to target. You may want to compare the competitor’s websites for your main keyword to see which keywords will benefit your bottom line. As you implement each of these strategies, your site will slowly rank higher in the search engines.