SEO Audit For Beginners Guide
What is an SEO Audit? An SEO audit basically looks at different contributing factors that may impact your pages effectiveness to achieve top search engine rankings. It will give you valuable insights into your page load speed, page content, and your overall website performance. The objective of this is to gain a better understanding of how your page can rank as high as it can and still maintain its effectiveness in generating traffic.
It will also help search engines determine your primary keyword and secondary keyword for indexing. SEO audits will check for overuse of keywords or keyword density which is excessive. This is where too many keywords can cause you to be penalized for ‘duplicate content’. An audit will help you identify areas in which you can improve your page performance for improving your search engine ranking. Keyword usage can affect your ranking, so by keeping it under control will help your page rank higher.
Search Engine Optimization is a large part of internet marketing and requires a lot of dedication and hard work. This is why some fail and others succeed. This is mainly because of their inability to stick to a schedule or a set schedule. If you are able to stick to a schedule, you will be able to maximize your page results by maximizing your SEO efforts. To maintain your search engine optimization, you need to maintain your page rank.
There are many ways to improve your page results such as: optimizing your primary keyword, optimizing your URL, ensuring your page content is optimized with your primary keyword in mind, reducing bounce rate for non-frequent users, minimizing content duplication, improving your link profile and more. Each one of these requires a certain amount of time to optimize, but with careful planning and monitoring, you can save yourself a significant amount of time and effort. Since the testing can take place while the site is under construction, you can use test data to see where changes are needed most. The result can save you weeks or months of work.
SEO audits are conducted to evaluate the current SEO status of a web page. Usually, you need to submit a list of all your pages to the search engine in order to be checked. You have to ensure that your page content is updated with information relevant to the keywords used by users when searching for solutions related to your keywords. Make sure that there are no misspelled words, any broken links or other irregularities such as broken images or flickering ads. The SEO audit team will also look into the website’s navigation, how accessible the page is to users, how fast the page loads the various search engines ranking factors.
Once you’re through the SEO audit process, you will be provided with the list of top ranking keywords used by users when searching solutions related to your chosen keywords. The SEO consultant should document and analyze the report. Based on the analysis, he/she can suggest changes in the optimization tactics. For instance, if the report suggests that the current SEO tactic isn’t effective enough to target the keywords, then you can start doing other methods instead. However, this doesn’t mean that you will instantly switch to another SEO firm after the initial SEO audit. You should evaluate and assess whether the proposed changes are really the best practices for your business.
Another important factor to consider during the SEO audit process is the page speed. If a page load time exceeds 2 seconds, it is considered unacceptable. This problem can significantly affect your search rankings. The SEO consultant can recommend ways to improve page speed such as using a faster HTML editor or using XHTML codes instead of PHP codes. However, these techniques will only help to a certain extent. If you want to achieve the top search results, you have to invest time and effort to get the best page ranking possible.
SEO companies offer many SEO packages at affordable rates. While these packages may seem quite beneficial, you must make sure that you choose the company that has experience in the type of services you need. SEO companies usually have several years of experience in providing SEO services and they know which strategies yield the best results. Therefore, when you start working with them, you must evaluate their experience and knowledge about search engines, keyword optimization and page speed.