Basically, SEO audit is an ongoing process of changing and enhancing a site s web relevancy with the passage of time. Generally, this process generally covers various important components of a site such as website architecture, content-based issues, indexing, keyword research, social media and backlink analysis. But it does not end there. These aspects are integrated into a comprehensive strategy of strategies. And this strategic approach brings about the need for regular reports. So, in order to keep track of your progress, here are some of the points you can ask from Google SEO professionals:
A keyword research is one of the primary aspects of SEO audit. It aims at highlighting areas where there is room for improvement. Keywords can play a major role in determining your standing. Therefore, it is advisable that you conduct proper keyword research and rank well. Proper keyword research can bring significant improvements in your position.
Google provides two reports – the full report and the theme report. From these, you can get a rough idea about your position. In order to get more information on your ranking, you may use the Google webmaster tools or hire a link assistant. You will also be able to know how you stand in comparison with your competitors and what is stopping you from achieving your goal.
Meta tags, domain names, sitemaps and site maps are other important points that need to be covered by SEO audits. These aspects influence search engines to rank your site. Google provides several different types of reports in order to gauge the efficiency of your SEO efforts. You can ask for a custom report from Google in order to get the detailed understanding of your position.
Google’s internal tools and analytics software can be used for a complete SEO audit. A comprehensive SEO audit will cover every aspect of your website including its layout, content, keywords and links. Backlink analysis is also included in the audit process. Backlinks are basically the numbers that tell Google how many visitors you get from a specific website. By analyzing this statistic, search engines can easily determine whether your site is doing well or not.
In Backlink analysis, you need to take note of the anchor texts of each incoming link. These anchor texts will tell Google what keywords were used to drive traffic to your site. The more relevant keywords are, the higher your site will rank. By analyzing your competition’s websites you will have an idea what keywords they were using to rank well.
You will also need to check the URL structure, internal linking structures, homepage URLs, categories, tags, website links and page titles. By checking these statistics, you will be able to identify the problems on your website as well as see where your competitors are improving. You should also make a note of the organic traffic and the amount of inbound links that are attached to each page. Organic traffic refers to traffic that came directly from the websites that are ranked highly. Search engines usually index the top pages of the organic list based on their popularity and relevance.
Another key metric that you should focus on when doing an SEO audit are off-page factors. The aim of off-page SEO is to improve your search engine rankings by building quality links. The number of inbound links is a great indication of the popularity of your site. You should analyze your link strategies and make a list of link partners to monitor your progress. By performing a proper SEO audit, you can get a good understanding of how you are progressing in the internet marketing game.